Tag Archives: ibooks

How I discovered the most unique eBook marketing tactic ever.

ebook, marketing, social media, kindle, facebook, twitter, brimson, trolls, money, amazon, itunes, booksMy previous blog regarding eBook marketing generated a quite astonishing response and in doing so, inspired me take a fresh look at my own performance in an effort to examine what has and hasn’t worked for me.

As I said in that blog (which can be found here) I am a firm believer in the notion that there is no magic formula for eBook success and that for the most part, it boils down to one simple thing: how much luck you can create for yourself. And if you need me to explain that to you, then I would suggest that marketing really isn’t your strong point.

For the most part, I’m quite happy that the majority of what I am doing is proving effective and am also confident that I’m meeting the right balance between marketing and writing given that fresh output is vital to maintain an authors platform. Something that is fundamental to long term success and, by extension, my income.

However,  as someone who is prone to thinking laterally, it also got me thinking about ways of selling books which might not have been tried before. And then it struck me. Potentially the greatest marketing idea ever.

You see like every author who writes for money, my focus has always been on how to reach potential readers and hopefully, encourage them to buy books. This after all, being the very point of eBook marketing.

Thus far, I have done this by exploiting my USP and utilising the tactic of target marketing with to be fair, a reasonable degree of success. But like all authors, like all businesses in fact, I have more than one USP. I actually have several.

So what I did was to write them all down and consider the ones I hadn’t used before and as soon as I did that, one in particular jumped out and punched me square in the face.

You see, I am hated. Seriously. This hate originates from the fact that when I began writing, I wrote about a subject and within a genre which was, to say the least, controversial. Not just to those on the outside, but to many people on the inside.

As a consequence, I received all kinds of abuse ranging from hand gestures at football matches to death threats on the telephone. Just as importantly, whilst after 16 years as a writer (and having seen off 99% of the people who jumped on my writing coat tails) that hatred has dissipated somewhat, there is still a huge amount of dislike for me and my books and this most often manifests itself, not surprisingly, on Facebook. Usually in the form of posts urging me not to write any more books because they are (quote) crap.

The key of course, is how to exploit that hate and the answer was fairly simple. Don’t look for people who want to buy my books, target my greatest and most vocal critics and offer them the opportunity to actually stop me writing. And so to kick start this process, I posted the following on Twitter and on areas of Facebook where I know they lurk:

I’ve had an epic idea. If everyone who hates my books buys just one, I can retire from writing which means there will be no more…. ever. That has to be worth 99p/$2 of anyone’s money yes?  So why not do your bit and buy one here!  

Time will tell how successful it will be. But it will certainly be fun finding out.

.

readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, green street, elijah wood, leo gregory, charlie hunnam, essex boysIronically, given the above post, my sales seem to be increasing across the board. Billy’s Log and Top Dog in particular have shown steady growth whilst The Crew continues its 18 month run at number one on the free sports book download chart. Proof, if any were needed, that what I do continues to work.

Maybe I should write a book about my methods! Now that would be funny…

Finally, the picture on the left is the sales poster for the movie adaptation of Top Dog which will shortly go into pre-production hopefully ahead of filming in the summer. I really like it, but what do you think?

How I discovered the most unique eBook marketing tactic ever.

ebook, marketing, social media, kindle, facebook, twitter, brimson, trolls, money, amazon, itunes, booksMy previous blog regarding eBook marketing generated a quite astonishing response and in doing so, inspired me take a fresh look at my own performance in an effort to examine what has and hasn’t worked for me.

As I said in that blog (which can be found here) I am a firm believer in the notion that there is no magic formula for eBook success and that for the most part, it boils down to one simple thing: how much luck you can create for yourself. And if you need me to explain that to you, then I would suggest that marketing really isn’t your strong point.

For the most part, I’m quite happy that the majority of what I am doing is proving effective and am also confident that I’m meeting the right balance between marketing and writing given that fresh output is vital to maintain an authors platform. Something that is fundamental to long term success and, by extension, my income.

However,  as someone who is prone to thinking laterally, it also got me thinking about ways of selling books which might not have been tried before. And then it struck me. Potentially the greatest marketing idea ever.

You see like every author who writes for money, my focus has always been on how to reach potential readers and hopefully, encourage them to buy books. This after all, being the very point of eBook marketing.

Thus far, I have done this by exploiting my USP and utilising the tactic of target marketing with to be fair, a reasonable degree of success. But like all authors, like all businesses in fact, I have more than one USP. I actually have several.

So what I did was to write them all down and consider the ones I hadn’t used before and as soon as I did that, one in particular jumped out and punched me square in the face.

You see, I am hated. Seriously. This hate originates from the fact that when I began writing, I wrote about a subject and within a genre which was, to say the least, controversial. Not just to those on the outside, but to many people on the inside.

As a consequence, I received all kinds of abuse ranging from hand gestures at football matches to death threats on the telephone. Just as importantly, whilst after 16 years as a writer (and having seen off 99% of the people who jumped on my writing coat tails) that hatred has dissipated somewhat, there is still a huge amount of dislike for me and my books and this most often manifests itself, not surprisingly, on Facebook. Usually in the form of posts urging me not to write any more books because they are (quote) crap.

The key of course, is how to exploit that hate and the answer was fairly simple. Don’t look for people who want to buy my books, target my greatest and most vocal critics and offer them the opportunity to actually stop me writing. And so to kick start this process, I posted the following on Twitter and on areas of Facebook where I know they lurk:

I’ve had an epic idea. If everyone who hates my books buys just one, I can retire from writing which means there will be no more…. ever. That has to be worth 99p/$2 of anyone’s money yes?  So why not do your bit and buy one here!  

Time will tell how successful it will be. But it will certainly be fun finding out.

.

readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, green street, elijah wood, leo gregory, charlie hunnam, essex boysIronically, given the above post, my sales seem to be increasing across the board. Billy’s Log and Top Dog in particular have shown steady growth whilst The Crew continues its 18 month run at number one on the free sports book download chart. Proof, if any were needed, that what I do continues to work.

Maybe I should write a book about my methods! Now that would be funny…

Finally, the picture on the left is the sales poster for the movie adaptation of Top Dog which will shortly go into pre-production hopefully ahead of filming in the summer. I really like it, but what do you think?

The one fact all authors should know about eBook marketing.

life, work, money, sex, military, football, marriage, kids, writing, ebooks, author, marketing, blogging, Writing is, by its very nature, an odd profession. After all, if you strip it back to basics it involves spending most of your time on your own making up stories.

That said, it’s also a pretty cool way of earning a living not least because I get to spend most of my time on my own making up stories.

Now obviously I’m not the only person to see this as a positive attraction because there are seemingly many people out there who wish to follow in my footsteps and fair play to them I say. Indeed, thanks to the growth of self-publishing it’s never been easier to make your work available to a hopefully eager public.

The problem of course, is that writing a book (or film for that matter) is only half the story, some would have you believe it’s barely a fifth. Because once you’ve finished the actual writing process and everything that goes along with that, you have to sell it. Yes, that’s right, as a self-published author, everything falls on your shoulders and that includes the role of salesperson.

Personally, I enjoy this side of the job because it provides me with the perfect excuse to piss about on the internet and whatever I am doing seems to work because I am, apparently, doing OK. I could possibly be doing better but I have no way of knowing that for sure because I’d much rather be writing, sitting in coffee shops or going on holiday than writing ‘guest blogs’ or taking part in blog tours. These apparently being obligatory for authors who want to sell their self-published works. At least it is according to the so-called experts.

This leads me nicely onto the point of this blog because yesterday I read an article about writers marketing their work which left me not far short of incensed. It wasn’t simply the subject matter which was actually about screenwriters putting their screenplays for sale on Amazon (although if you need me to tell you why that’s a bad idea you deserve everything that could possibly befall you) it was the bit at the end about the author of said article. This bit in fact: (I have deleted her name because I refuse to give her any publicity)

XXXXXX XXXXXX is an author and screenwriter. She is the author of “Publish Your Screenplay on Kindle.” She plans to publish several of her screenplays on Kindle before year’s end.

So, she’s written a book and an article telling us to do something which she hasn’t actually done herself… yet. Do you really need me to tell you what I think of that?

The sad thing is that there are thousands of people like this who are making money off the back of the writing community by selling experience that they do not actually have and indeed, there are plenty of so-called ‘professional authors’ who actually derive most of their income from talking about the subject of being a ‘professional author’ as opposed to earning money from actually selling books. Or to put it another way, frauds.

This is especially true of the subject of self-publishing because take it from someone who actually knows, the truth is that whilst the web is awash with articles telling you how to do it, there is actually no magic formula. More often than not, what decides if a book is going to sell or not is good old fashioned luck.

Yes, of course there are things you can do to help get the stars if not aligned, at least visible and these range from exploiting social networking sites to writing blogs but the bottom line is that for a self-published book by a relatively unknown author to be a success it generally comes down to the same old thing; right book, right time, right reader.

And that my friend is the secret. You can have it for free.

.

football, self publishing, soccer, money, inheritanceDougie Brimson is an author and screenwriter. Thirteen of his fifteen books are available in electronic format including The Crew (which was the most downloaded football title of 2012 and has held the #1 slot on its Amazon and iTunes chart for almost 18 straight months) and his latest comedy, Wings of a Sparrow.

His screen writing credits include the multi-award winning feature Green Street and the forthcoming adaptation of his own novel, Top Dog.

If you want to write, write! (but here’s why you mustn’t ask me to read it).

writing, author, books, ebook, screenplay, publishing, sport, football, soccer, amazon, ibooks, top dog, the crew, brimson, EnglandIn my last blog I made the point that in my humble opinion, everyone has the ability to write a book or even a screenplay. All they needed was the time and the commitment to put in the effort to make it happen.

This, not surprisingly, generated a lot of emails. The vast majority of which contained a variation of the same question; if I write it, would you read it?

Now this is a perfectly reasonable question and in truth, it is always nice to be asked. However, the answer is and always will be a firm NO! And I say this not because I am lazy, rude or a mixture of both, it’s for a number of very specific reasons.

You see I am, in writing terms, fairly talentless. I never set out to be a writer and certainly never trained in the craft and as a consequence, my skills are fairly limited. So much so in fact that if I am working on a project, I have to be 100% focussed on whatever it is I’m doing.

As a result, with the exception of Classic Bike, I never read anything else whilst I’m writing because either I end up writing in the style of whatever book it is I’m reading or I begin to develop feelings of inadequacy based on the simple truth that whatever I’m reading is probably better than what I’m busy creating.

The other problem of course, is that if I read unpublished work I lay myself open to accusations of plagiarism and this is especially relevant given that many of the manuscripts I’m asked to critique are within my own genre. And the last thing I need is some hairy-arsed Celtic fan* (substitute any club here) battering my door down because he thinks I stole his story.

So please, by all means write that book you’ve always dreamed of writing and if I can help you in any way I can, then I will be happy to do so.

Just don’t ask me to read anything.

football, self publishing, soccer, money, inheritanceMy latest novel, Wings of a Sparrow, is continuing to sell well and if the stars align as I hope they might, I could well have news of a movie version in the very near future.

And on the subject of movies, the first draft of the screenplay for Top Dog has been completed and has attracted some wonderful praise from the team so all being well, we’re on our way!

Finally, for some reason I cannot fathom but about which I am delighted, Billy’s Log has suddenly become extremely popular again. So much so in fact that I’m becoming even more excited about writing the sequel which I will be later this year.

If you’ve not read them and would like to, links to all the on-line book-stores can be found by clicking here.