There’s a great deal of talk in the media today about a survey which claims that almost a quarter of all women would rather give up sex than chocolate.

The reporting, naturally, is full of inferences and double entendre’s but it is generally and inevitably slanted toward the female of the species and as always with such things, attempts to undermine the average bloke by inferring he is a poor substitute for a Dime bar.

However, all of this reporting has missed one very important fact. A fact which actually sits at the very heart of the ongoing battle of the sexes and the position we blokes currently find ourselves in.

I won’t go into it all too deeply because I’ve written about it plenty of times before and in reality, I don’t really need to. Instead, let me just ask the males reading this two simple questions:

A)     How would you react if you’re partner joked that she’d rather forgo you than Dairy Milk?

B)      How would your partner react if you jokingly told her that you’d rather give up her than football?

Let me take a punt here and say that most of you will provide something similar to the following answers:

A)     Make some smart arsed comment along the lines of ‘I’ll just pop down the shops now then’ or simply laugh it off and then instantly forget it.

B)      Either she would: take it personally and go into a sulk AND log it into her memory bank to be wheeled out at some point in the future as proof that I didn’t care/love her AND she would almost certainly use it as the basis for some kind of future test to prove my love/commitment OR I wouldn’t dare ask that for the reasons already outlined.

Do I really need say any more? We really do need to start manning up a bit…

As (hopefully) most people know by now, my new book Wings of a Sparrow was published last weekend and is currently selling ahead of expectations which is both awesome and humbling. As yet, it’s only available on Amazon but the iTunes version should be available any day now which should boost sales even further.

Anyway, what I wanted to say is thanks to everyone who has downloaded it thus far and to those of you who have helped spread the word around the on-line community.

For indie authors such as myself (because that’s what going wholly digital actually means I now am) word of mouth is the best publicity we can possibly have which is why I try and involve my readers (that’s you guys) in the whole process.

As I’ve said thousands of times, the reader is the most important person in the entire publishing process and that’s never been more true than it is in these days of kindles and the like.

So once again, thanks and please, keep spreading the word because if people keep buying them, I’ll keep writing them. On which note, in response to both feedback and sales, I’m currently working on the third book in the Billy Evans trilogy. I won’t say too much at this point but I can tell you that it’s already shaping up to be the best (and most violent) book of the three.

Should be ready by late spring.