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How I discovered the most unique eBook marketing tactic ever.

ebook, marketing, social media, kindle, facebook, twitter, brimson, trolls, money, amazon, itunes, booksMy previous blog regarding eBook marketing generated a quite astonishing response and in doing so, inspired me take a fresh look at my own performance in an effort to examine what has and hasn’t worked for me.

As I said in that blog (which can be found here) I am a firm believer in the notion that there is no magic formula for eBook success and that for the most part, it boils down to one simple thing: how much luck you can create for yourself. And if you need me to explain that to you, then I would suggest that marketing really isn’t your strong point.

For the most part, I’m quite happy that the majority of what I am doing is proving effective and am also confident that I’m meeting the right balance between marketing and writing given that fresh output is vital to maintain an authors platform. Something that is fundamental to long term success and, by extension, my income.

However,  as someone who is prone to thinking laterally, it also got me thinking about ways of selling books which might not have been tried before. And then it struck me. Potentially the greatest marketing idea ever.

You see like every author who writes for money, my focus has always been on how to reach potential readers and hopefully, encourage them to buy books. This after all, being the very point of eBook marketing.

Thus far, I have done this by exploiting my USP and utilising the tactic of target marketing with to be fair, a reasonable degree of success. But like all authors, like all businesses in fact, I have more than one USP. I actually have several.

So what I did was to write them all down and consider the ones I hadn’t used before and as soon as I did that, one in particular jumped out and punched me square in the face.

You see, I am hated. Seriously. This hate originates from the fact that when I began writing, I wrote about a subject and within a genre which was, to say the least, controversial. Not just to those on the outside, but to many people on the inside.

As a consequence, I received all kinds of abuse ranging from hand gestures at football matches to death threats on the telephone. Just as importantly, whilst after 16 years as a writer (and having seen off 99% of the people who jumped on my writing coat tails) that hatred has dissipated somewhat, there is still a huge amount of dislike for me and my books and this most often manifests itself, not surprisingly, on Facebook. Usually in the form of posts urging me not to write any more books because they are (quote) crap.

The key of course, is how to exploit that hate and the answer was fairly simple. Don’t look for people who want to buy my books, target my greatest and most vocal critics and offer them the opportunity to actually stop me writing. And so to kick start this process, I posted the following on Twitter and on areas of Facebook where I know they lurk:

I’ve had an epic idea. If everyone who hates my books buys just one, I can retire from writing which means there will be no more…. ever. That has to be worth 99p/$2 of anyone’s money yes?  So why not do your bit and buy one here!  

Time will tell how successful it will be. But it will certainly be fun finding out.

.

readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, green street, elijah wood, leo gregory, charlie hunnam, essex boysIronically, given the above post, my sales seem to be increasing across the board. Billy’s Log and Top Dog in particular have shown steady growth whilst The Crew continues its 18 month run at number one on the free sports book download chart. Proof, if any were needed, that what I do continues to work.

Maybe I should write a book about my methods! Now that would be funny…

Finally, the picture on the left is the sales poster for the movie adaptation of Top Dog which will shortly go into pre-production hopefully ahead of filming in the summer. I really like it, but what do you think?

How I discovered the most unique eBook marketing tactic ever.

ebook, marketing, social media, kindle, facebook, twitter, brimson, trolls, money, amazon, itunes, booksMy previous blog regarding eBook marketing generated a quite astonishing response and in doing so, inspired me take a fresh look at my own performance in an effort to examine what has and hasn’t worked for me.

As I said in that blog (which can be found here) I am a firm believer in the notion that there is no magic formula for eBook success and that for the most part, it boils down to one simple thing: how much luck you can create for yourself. And if you need me to explain that to you, then I would suggest that marketing really isn’t your strong point.

For the most part, I’m quite happy that the majority of what I am doing is proving effective and am also confident that I’m meeting the right balance between marketing and writing given that fresh output is vital to maintain an authors platform. Something that is fundamental to long term success and, by extension, my income.

However,  as someone who is prone to thinking laterally, it also got me thinking about ways of selling books which might not have been tried before. And then it struck me. Potentially the greatest marketing idea ever.

You see like every author who writes for money, my focus has always been on how to reach potential readers and hopefully, encourage them to buy books. This after all, being the very point of eBook marketing.

Thus far, I have done this by exploiting my USP and utilising the tactic of target marketing with to be fair, a reasonable degree of success. But like all authors, like all businesses in fact, I have more than one USP. I actually have several.

So what I did was to write them all down and consider the ones I hadn’t used before and as soon as I did that, one in particular jumped out and punched me square in the face.

You see, I am hated. Seriously. This hate originates from the fact that when I began writing, I wrote about a subject and within a genre which was, to say the least, controversial. Not just to those on the outside, but to many people on the inside.

As a consequence, I received all kinds of abuse ranging from hand gestures at football matches to death threats on the telephone. Just as importantly, whilst after 16 years as a writer (and having seen off 99% of the people who jumped on my writing coat tails) that hatred has dissipated somewhat, there is still a huge amount of dislike for me and my books and this most often manifests itself, not surprisingly, on Facebook. Usually in the form of posts urging me not to write any more books because they are (quote) crap.

The key of course, is how to exploit that hate and the answer was fairly simple. Don’t look for people who want to buy my books, target my greatest and most vocal critics and offer them the opportunity to actually stop me writing. And so to kick start this process, I posted the following on Twitter and on areas of Facebook where I know they lurk:

I’ve had an epic idea. If everyone who hates my books buys just one, I can retire from writing which means there will be no more…. ever. That has to be worth 99p/$2 of anyone’s money yes?  So why not do your bit and buy one here!  

Time will tell how successful it will be. But it will certainly be fun finding out.

.

readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, green street, elijah wood, leo gregory, charlie hunnam, essex boysIronically, given the above post, my sales seem to be increasing across the board. Billy’s Log and Top Dog in particular have shown steady growth whilst The Crew continues its 18 month run at number one on the free sports book download chart. Proof, if any were needed, that what I do continues to work.

Maybe I should write a book about my methods! Now that would be funny…

Finally, the picture on the left is the sales poster for the movie adaptation of Top Dog which will shortly go into pre-production hopefully ahead of filming in the summer. I really like it, but what do you think?

The one fact all authors should know about eBook marketing.

life, work, money, sex, military, football, marriage, kids, writing, ebooks, author, marketing, blogging, Writing is, by its very nature, an odd profession. After all, if you strip it back to basics it involves spending most of your time on your own making up stories.

That said, it’s also a pretty cool way of earning a living not least because I get to spend most of my time on my own making up stories.

Now obviously I’m not the only person to see this as a positive attraction because there are seemingly many people out there who wish to follow in my footsteps and fair play to them I say. Indeed, thanks to the growth of self-publishing it’s never been easier to make your work available to a hopefully eager public.

The problem of course, is that writing a book (or film for that matter) is only half the story, some would have you believe it’s barely a fifth. Because once you’ve finished the actual writing process and everything that goes along with that, you have to sell it. Yes, that’s right, as a self-published author, everything falls on your shoulders and that includes the role of salesperson.

Personally, I enjoy this side of the job because it provides me with the perfect excuse to piss about on the internet and whatever I am doing seems to work because I am, apparently, doing OK. I could possibly be doing better but I have no way of knowing that for sure because I’d much rather be writing, sitting in coffee shops or going on holiday than writing ‘guest blogs’ or taking part in blog tours. These apparently being obligatory for authors who want to sell their self-published works. At least it is according to the so-called experts.

This leads me nicely onto the point of this blog because yesterday I read an article about writers marketing their work which left me not far short of incensed. It wasn’t simply the subject matter which was actually about screenwriters putting their screenplays for sale on Amazon (although if you need me to tell you why that’s a bad idea you deserve everything that could possibly befall you) it was the bit at the end about the author of said article. This bit in fact: (I have deleted her name because I refuse to give her any publicity)

XXXXXX XXXXXX is an author and screenwriter. She is the author of “Publish Your Screenplay on Kindle.” She plans to publish several of her screenplays on Kindle before year’s end.

So, she’s written a book and an article telling us to do something which she hasn’t actually done herself… yet. Do you really need me to tell you what I think of that?

The sad thing is that there are thousands of people like this who are making money off the back of the writing community by selling experience that they do not actually have and indeed, there are plenty of so-called ‘professional authors’ who actually derive most of their income from talking about the subject of being a ‘professional author’ as opposed to earning money from actually selling books. Or to put it another way, frauds.

This is especially true of the subject of self-publishing because take it from someone who actually knows, the truth is that whilst the web is awash with articles telling you how to do it, there is actually no magic formula. More often than not, what decides if a book is going to sell or not is good old fashioned luck.

Yes, of course there are things you can do to help get the stars if not aligned, at least visible and these range from exploiting social networking sites to writing blogs but the bottom line is that for a self-published book by a relatively unknown author to be a success it generally comes down to the same old thing; right book, right time, right reader.

And that my friend is the secret. You can have it for free.

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football, self publishing, soccer, money, inheritanceDougie Brimson is an author and screenwriter. Thirteen of his fifteen books are available in electronic format including The Crew (which was the most downloaded football title of 2012 and has held the #1 slot on its Amazon and iTunes chart for almost 18 straight months) and his latest comedy, Wings of a Sparrow.

His screen writing credits include the multi-award winning feature Green Street and the forthcoming adaptation of his own novel, Top Dog.

Authors need love too (and a bit of help sometimes).

readers, ebooks, itunes, amazon, blog, publishing, author, twitter, facebook, writing, top dog, brimson, screenwriting, the crew,

As a twitter obsessive (@dougiebrimson if you didn’t know) I see a lot of tweets relating to both writing and publishing many of which contain links to articles or blogs.

Generally these will fall into two categories. Either it will be a rehashed version of one of three articles (How to get published, how to get an agent or five/sex/ten ways to market your work) or it will be total and utter bollocks that’s been written by someone who clearly has no idea what they are talking about.

For obvious reasons, I tend to dismiss most of them out of hand or, if I am in a particularly grumpy mood, will comment accordingly. I know I shouldn’t, but not only does it make me feel better, it helps maintain my image as a grumpy and obnoxious bugger.

Every so often however, I read something which actually strikes a chord with me and out of a sense of fair play, after first cursing the author for writing something I wish I’d written, I’ll pass on the link in the hope that whoever reads it will actually learn something. On very rare occasions, so impressed will something leave me that I will steal the idea. Or rather, I will rewrite it to put my own slant on it, although not without asking permission first!

And so, with the very kind permission of author Barry Hutchinson whose website, as well as details of his excellent new book, The Book of Doom, can be found here, what follows is a plagiarised version of his original and most brilliant blog.

Now, as anyone who knows anything about me will know, I adore my readers. It is because of them/you that I am able to continue doing what I do which is why I am always so eager to hear from them/you. Indeed, I actively encourage people to contact me if ever they feel the need or have something they want to get off their chest.

This author/reader relationship is incredibly important for all kinds of reasons, one of which is that it helps to build what has become known as ‘a platform’. This being all but essential in these days of electronic books because it is a fundamental part of marketing. Or to put it another way, it sells books.

In the old days when I used to write books which came out on paper, this wasn’t something I generally became involved in as it all fell on the shoulders of the publishers. I wrote them, they pushed and promoted them, people brought them. That was how is basically worked. These days however, things are very different because it is all down to me and one thing I have learnt over the last few years is that key to the art of selling books is word of mouth. Indeed, as someone who receives little or no coverage in either the mainstream media or even the sports press, word of mouth is my best selling tool. But obviously, I can only do so much and whilst Twitter and Facebook are great, there is only so many times I can plug a book before people get bored of it. Therefore whilst I can give a new book a shove, I am dependent on help from my readers to get it really rolling.

So with that in mind, if you’re one such individual and actually like my work, what follows are four things you can do to help if you fancy giving me a hand.

1.  Buy my Books. This is fairly obvious but you will be amazed how many people have read a couple of my books and don’t actually know that I’ve written 15 in total. I’m not insisting that you buy them all of course (although that would be nice) but if you’re missing any, a brief look at one of the on-line stores or even my website may well turn up something that you’ll enjoy.Just as importantly, by buying books you help me eat which means I can carry on producing more titles as opposed to lying on the sofa dying of malnutrition. It’s a win-win!

2.  Review! In these days of eBooks and eCommerce, reviews are the engine which drives word of mouth. So if you’ve read a book and like it, then please take the time to leave a review on either Amazon or iTunes. If you blog, then why not blog about the book? I’ll even provide an interview if you like. All you need do is ask.It doesn’t have to be a 5* review, just an honest review.

And if you didn’t like it, then you have every right to say so. I won’t mind. Honest. Well, I might mind a bit…

3.  Talk! To family, mates, people in the street. I don’t care. Share your enthusiasm and spread the love. It all helps!

4.  Tweet! Social media is a brilliant way of spreading the word about books but it’s especially useful if you include links because that way you are actively driving people in my direction.

The same thing applies to Facebook, Linkedin, Pinterest and all the others. It’s all about making people aware and raising the profile. Well ok, my profile.

That’s it really. It’s not too much to ask is it? I mean, I’m doing my bit by churning them out, the least you can do is give me a hand! 😀

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readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, Talking of new books, work on the third title in the Billy Evans series is progressing well and I’m hopeful that it will be out by the summer. It’s a cracking plot which picks up on his story in modern day Britain, ten years on from the events at the end of Top Dog. I’ll release more details, including the title, nearer publication day.

Work is also progressing nicely on the movie adaptation of Top Dog, the poster of which can be seen to the left. This is actually the artwork being shown to investors and not the actual movie poster but it is incredibly effective I think.

Leo Gregory might look very different from how Billy looks in my head, but I have absolutely no doubt that he’s going to be just awesome in the role!

Finally, lots of people have been asking me about the movie adaptation of Wings of a Sparrow. All I can tell you at the moment is that I’ve written a script which is receiving a lot of positive feedback and we’ve got it in front of various production companies.

At the moment, we can do no more. Although if more people knew about the book, it would certainly help! Which takes me back to my original point… 😉

Why adapting my own novel for the screen is so traumatic!

top dog, brimson. hooligans, author, film, screenwriting, violence, crime, thriller

As you may have noticed, it’s been over a month since I last blogged which is, to say the least, somewhat tardy. I do however have an excuse as I have actually been working flat out on a screen adaptation of my novel, Top Dog.

I won’t go too deeply into the background of how this came about but suffice to say, the whole thing happened and progressed extremely quickly. Indeed, I actually mailed off the completed first draft yesterday so am now in that horrible no-man’s land where I am waiting for feedback from the producer and lead actor and hoping that not only will they like it but that this isn’t the script or book which finally exposes me as a talentless hack.

That said, it’s all very exciting stuff and if you would like further details, they can be found here in The Hollywood Reporter.

The interesting thing for me has been revisiting an old friend, the central character in both Top Dog and The Crew, Billy Evans. Although now he isn’t the slightly chubby dark haired bloke I had always imagined him to be, he is now… well, Bovver from Green Street. Or to be more precise, the awesome Leo Gregory.

This has actually been quite a difficult thing to get my head around. After all, Billy has been part of my life for a very long time now and whilst people you care about come in and out of your existence for all kinds of reasons, young Mr. Evans has not just featured in two novels, but is also in the third I’m currently working on.

So as someone who actually pictures scenes in my head as I’m writing them, whilst in essence his identity remains the same for him to suddenly take on a whole new form has been extremely confusing. Not least because many of the mannerisms and much of the banter I associate with him is no longer relevant.

But I think I’ve pulled it off and as it stands the script stays quite close to the plot of the book in most respects which is after all, the most important thing. It’ll certainly be interesting to see how much of it actually makes it to the screen. If not a little disconcerting.

football, self publishing, soccer, money, inheritanceAside from that, I’ve been busily doing media work to promote my latest comedy novel Wings of a Sparrow and, not to put too fine a point in it, sell books. On which note, thank you to everyone who has downloaded one of my books and my eternal gratitude to everyone who has taken the time to leave a review somewhere. I know I have said it a million times but they really do help in all kinds of ways.

If you would like to purchase any of my numerous books, links to all the various online sites can be found here.

English for English. It’s common sense!

england, english, language, dialogue, sport, football, soccer, racism, racist, NHS, hospital, police, brimson, hooligans, ebooks, kindle, amazon, itunesI was going to write a long rant this morning about a subject which over this last year, has become an increasing source of not just irritation, but actual anger.

However, the more I talk about this particular issue with other people the more I realise that this is one of those rants which is becoming increasingly universal. Indeed, once you get to the end of this blog my guess is that you will at worst have a degree of empathy with the point, at best simply say ‘about effing time someone said that!’

So with that in mind, here we go.

If you walk into any government building or have any kind of contact with a major commercial organisation, you will be informed at some point that any or all information is available in a variety of languages. Indeed, in the case of somewhere like a hospital, council office or police station, there will be posters and leaflets imparting that knowledge pretty much everywhere.

This is of course, how it should be -after all, we live in a multi-cultural society- however, it is a fact that any nation is defined by various things one of which is its language. Therein lies my problem.

You see I am and will always regard myself as English. Not British, not European, English, And last time I looked, I live in England and the language of my homeland is English which just happens to be the most widely spoken and understood language on the planet.

So with that in mind, if I contact an organisation of any description which is based in England and find myself dealing with an individual who can barely speak my language let alone impart the often complex knowledge I require, why am I made to feel like either an idiot or a racist if I ask to speak to someone I can actually understand? Or for that matter, who understands me? Isn’t that a perfectly fair and reasonable request?

Of course it bloody well is!

Yet too many organisations seem quite happy to place people in customer facing positions who, whilst they might be perfectly competent in most respects, are clearly unable to carry out their function correctly simply because of their inability to communicate. That isn’t good enough, not in this day and age. However, the only way things will ever change is if we, as both taxpayers and consumers, start to demand it and on a regular basis.

So do it!

football, self publishing, soccer, money, inheritanceThis will be my last blog before Christmas and so I’d like to take this opportunity to wish everyone a happy holiday and a brilliant New Year.

I’m not normally one for the festive season but I’m really looking forward to this one not least because it will herald in 2013 which for all kinds of reasons, is already shaping up to be a quite amazing year.

So to all those I have met, worked or had dealings with in 2012, especially those who are involved in new or ongoing projects, please take some time to relax, have fun and recharge your batteries because I don’t know about you, I’m planning on next year being the really big one and if you can’t keep up, you may well miss out!

And don’t forget, if you are lucky enough to receive an eReader as a gift on the 25th, you can download all of my books for around about £10.00 and that includes my latest, Wings of a Sparrow which is currently receiving great reviews and is already the subject of movie talk!

Enjoy!

Men are from Mars, women just want Mars. And perhaps a Twix.

sex, masturbation, vibrator, bullet, chocolate, football, women, oral, orgasm, pornographyThere’s a great deal of talk in the media today about a survey which claims that almost a quarter of all women would rather give up sex than chocolate.

The reporting, naturally, is full of inferences and double entendre’s but it is generally and inevitably slanted toward the female of the species and as always with such things, attempts to undermine the average bloke by inferring he is a poor substitute for a Dime bar.

However, all of this reporting has missed one very important fact. A fact which actually sits at the very heart of the ongoing battle of the sexes and the position we blokes currently find ourselves in.

I won’t go into it all too deeply because I’ve written about it plenty of times before and in reality, I don’t really need to. Instead, let me just ask the males reading this two simple questions:

A)     How would you react if you’re partner joked that she’d rather forgo you than Dairy Milk?

B)      How would your partner react if you jokingly told her that you’d rather give up her than football?

Let me take a punt here and say that most of you will provide something similar to the following answers:

A)     Make some smart arsed comment along the lines of ‘I’ll just pop down the shops now then’ or simply laugh it off and then instantly forget it.

B)      Either she would: take it personally and go into a sulk AND log it into her memory bank to be wheeled out at some point in the future as proof that I didn’t care/love her AND she would almost certainly use it as the basis for some kind of future test to prove my love/commitment OR I wouldn’t dare ask that for the reasons already outlined.

Do I really need say any more? We really do need to start manning up a bit…

football, self publishing, soccer, money, inheritance

As (hopefully) most people know by now, my new book Wings of a Sparrow was published last weekend and is currently selling ahead of expectations which is both awesome and humbling. As yet, it’s only available on Amazon but the iTunes version should be available any day now which should boost sales even further.

Anyway, what I wanted to say is thanks to everyone who has downloaded it thus far and to those of you who have helped spread the word around the on-line community.

For indie authors such as myself (because that’s what going wholly digital actually means I now am) word of mouth is the best publicity we can possibly have which is why I try and involve my readers (that’s you guys) in the whole process.

As I’ve said thousands of times, the reader is the most important person in the entire publishing process and that’s never been more true than it is in these days of kindles and the like.

So once again, thanks and please, keep spreading the word because if people keep buying them, I’ll keep writing them. On which note, in response to both feedback and sales, I’m currently working on the third book in the Billy Evans trilogy. I won’t say too much at this point but I can tell you that it’s already shaping up to be the best (and most violent) book of the three.

Should be ready by late spring.

The real Olympic legacy?

oral sex, anal sex, football, sportOK, I’ll admit it. I’ve been consumed by Olympic fever. Not just because of the fantastic spectacle the games are providing (and I think the Paralympics are going to be just as amazing) but because of the impact they are having on the nation.

We’re ‘up’ again. Everyone’s having a great time, everyone’s happy and everyone is actually talking to each other. I love that, love it.

And as someone on Radio 5 said the other day, that should be the true legacy of these games. The fact that Great Britain has stopped being consumed by anger and distrust and has suddenly remembered how to be kind, helpful and friendly again. Oh that it continues. Indeed, I think we should all as individuals take it upon ourselves to ensure it does.

We can’t moan about people being grumpy bastards when we’re acting no better ourselves and as my wonderful old nan used to say, manners cost nothing.

Of course the great hope is that the games will leave all kinds of legacies on the country ranging from a swell in Patriotism (please god!!!) to increased participation in sport (amen to that!) but there is one legacy increasing numbers of people are hoping for and that relates to football.

For decades now the great game has been untouchable at the pinnacle of British sport. It’s the great spectacle, the great passion, the great love. The result being that it has achieved a level of importance which is totally out of kilter with reality. The status afforded to those involved coupled with the money some of them are being paid brings new meaning to the word ridiculous.

At some point that has to stop, or be stopped. After all, all of the money swilling through the trough that is football ultimately comes from our pockets. Be it in gate receipts, TV subscriptions or any one of a million ways the game uses to part us from our cash. Too much of that goes out of the game into the tax-avoiding bank accounts of players who aren’t actually worth a tenth of what they get paid and agents who are little more than villains.

But we all know that. We’ve always known that.

Don’t get me wrong, I love my football and I have a great deal of admiration for those who play it (even if I think as individuals, some of them are lacking in pretty much everything) but comparatively speaking, the great game is lacking way behind in all kinds of things. Perspective and morals being just two.

Yet because it is ‘the great game’ we not only continue to stand idly by while these things go on but we actually grant those at the centre of this scandal elitist status within our population. And with that status secure, there has never been any need let alone desire to reform.

Now, thanks to the Olympics, that may finally change because football’s position at the top of the sporting tree isn’t so secure anymore.

The atmosphere, so long one of the major USP’s for football, has been matched if not surpassed at pretty much every Olympic event and better still, it’s been devoid of any hatred. The TV coverage has been unsurpassed, customer service exemplary and best of all, the desire for tickets to attend even previously unheard of sports has bordered on fanatical.

But most importantly of all, to see sportsmen and women competing for the joy of competing as opposed to being consumed by anger and greed has been a revelation. Answer me this. Who would you rather have dinner with? Ashley Cole or Sir Chris Hoy? I rest my case.

So if the Olympics leave one legacy behind, it’s the hope that people finally accept that there is an alternative to football in terms of spectacle and that there are other sports out there which can be as, if not more exciting than the great game. And those sports all without exception, provide value for money to those who go to watch them live.

That’s my hope. Not least because it might finally give football the long overdue reality check it so desperately needs.

*

fart sex love anal "bodily functions"
The Art of Fart – Bargain!

My new comedy novel Wings of a Sparrow is currently being rewritten ahead of release (standard practice sadly) but should be ready to download fairly soon.

The tale of a football fan who inherits his local rivals, it’s best described as Brewsters Millions meets Fever Pitch and has been great fun to write to I hope you’re going to enjoy it.

Indeed, thanks to everyone for what’s going on book wise at the moment but for those who don’t know, I’m currently dominating the football book download charts of both Amazon and iTunes with books at #1 on both free and paid charts. On top of that, of the top 36 soccer books on iTunes, 8 are my titles.

However you look at it, whatever I’m doing, is working!

Thanks folks.

The real Olympic legacy?

oral sex, anal sex, football, sportOK, I’ll admit it. I’ve been consumed by Olympic fever. Not just because of the fantastic spectacle the games are providing (and I think the Paralympics are going to be just as amazing) but because of the impact they are having on the nation.

We’re ‘up’ again. Everyone’s having a great time, everyone’s happy and everyone is actually talking to each other. I love that, love it.

And as someone on Radio 5 said the other day, that should be the true legacy of these games. The fact that Great Britain has stopped being consumed by anger and distrust and has suddenly remembered how to be kind, helpful and friendly again. Oh that it continues. Indeed, I think we should all as individuals take it upon ourselves to ensure it does.

We can’t moan about people being grumpy bastards when we’re acting no better ourselves and as my wonderful old nan used to say, manners cost nothing.

Of course the great hope is that the games will leave all kinds of legacies on the country ranging from a swell in Patriotism (please god!!!) to increased participation in sport (amen to that!) but there is one legacy increasing numbers of people are hoping for and that relates to football.

For decades now the great game has been untouchable at the pinnacle of British sport. It’s the great spectacle, the great passion, the great love. The result being that it has achieved a level of importance which is totally out of kilter with reality. The status afforded to those involved coupled with the money some of them are being paid brings new meaning to the word ridiculous.

At some point that has to stop, or be stopped. After all, all of the money swilling through the trough that is football ultimately comes from our pockets. Be it in gate receipts, TV subscriptions or any one of a million ways the game uses to part us from our cash. Too much of that goes out of the game into the tax-avoiding bank accounts of players who aren’t actually worth a tenth of what they get paid and agents who are little more than villains.

But we all know that. We’ve always known that.

Don’t get me wrong, I love my football and I have a great deal of admiration for those who play it (even if I think as individuals, some of them are lacking in pretty much everything) but comparatively speaking, the great game is lacking way behind in all kinds of things. Perspective and morals being just two.

Yet because it is ‘the great game’ we not only continue to stand idly by while these things go on but we actually grant those at the centre of this scandal elitist status within our population. And with that status secure, there has never been any need let alone desire to reform.

Now, thanks to the Olympics, that may finally change because football’s position at the top of the sporting tree isn’t so secure anymore.

The atmosphere, so long one of the major USP’s for football, has been matched if not surpassed at pretty much every Olympic event and better still, it’s been devoid of any hatred. The TV coverage has been unsurpassed, customer service exemplary and best of all, the desire for tickets to attend even previously unheard of sports has bordered on fanatical.

But most importantly of all, to see sportsmen and women competing for the joy of competing as opposed to being consumed by anger and greed has been a revelation. Answer me this. Who would you rather have dinner with? Ashley Cole or Sir Chris Hoy? I rest my case.

So if the Olympics leave one legacy behind, it’s the hope that people finally accept that there is an alternative to football in terms of spectacle and that there are other sports out there which can be as, if not more exciting than the great game. And those sports all without exception, provide value for money to those who go to watch them live.

That’s my hope. Not least because it might finally give football the long overdue reality check it so desperately needs.

*

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The Art of Fart – Bargain!

My new comedy novel Wings of a Sparrow is currently being rewritten ahead of release (standard practice sadly) but should be ready to download fairly soon.

The tale of a football fan who inherits his local rivals, it’s best described as Brewsters Millions meets Fever Pitch and has been great fun to write to I hope you’re going to enjoy it.

Indeed, thanks to everyone for what’s going on book wise at the moment but for those who don’t know, I’m currently dominating the football book download charts of both Amazon and iTunes with books at #1 on both free and paid charts. On top of that, of the top 36 soccer books on iTunes, 8 are my titles.

However you look at it, whatever I’m doing, is working!

Thanks folks.

An interview with author Dougie Brimson (warning: it’s long!)

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A handsome devil.... not.

I’ve posted this as a page on my blog but thought it might be useful to post it as a standard blog as I know some people have connections set up.

So what follows is the text of an as yet unpublished interview I gave to a journalist just yesterday (Jan 9th 2012)! I’ve posted it simply because it provides reasonable answers to many of the questions I receive on a fairly regular basis.

I hope you enjoy it but if you have a question of your own, please don’t hesitate to mail me. Oh, and it’s quite long!

How and why did you become a writer?

I fell into it by accident really and it was certainly not an aspiration or anything like it! I had left the Royal Air Force after 18 years as an engineer and was ‘working’ as an extra on TV and in films. EURO 96 was on the horizon and I was on set filming an episode of Casualty for the BBC when the idea came to write a book about my experiences following football. That book eventually became ‘Everywhere We Go’ and it really was a case of right book, right time.

The rest as they say, is history.

How do you get your ideas?

In the early days, they were driven by the readership as I thought they would be. That’s why I wrote follow-on books about local derbies, England and the London clubs (all of which are now out in eBook format).

After that, I moved into fiction which largely came about as a result of an approach from the TV writer Lynda La Plante who wanted me to write something for one of her series and from that point on, I’ve tended to write about things which either interest me or which I am passionate about. Given the way I write and the fact that much of my work revolves around my own opinions, I think it’s vital to take that approach.

How long does it typically take you to write a book?

How long is a piece of string? I actually write fairly quickly but there are all kinds of things which impact on how long a book will take to complete. However, I usually aim to have a first draft of a full-length book completed in two to three months although I actually wrote the second half of my novel Top Dog in under ten days and some people say that’s amongst my best ever stuff! 

How do you write?

I’d like to tell you that I have a very clearly defined routine which involves writing at least 5000 words a day or a straight 8 hours at the keyboard but the truth is that I am horrifically ill disciplined and it doesn’t take much to distract me if I’m not very careful. Twitter for example, can keep me occupied for hours which is quite pathetic and if I know that there’s an old movie on telly it’s game over!

I actually had to sell my beloved motorbike because if the sun was shining I’d be out on the road, deadline or no deadline!

However, if I’m in the mood I’ll sit down and simply write for as long as I can and that can be anything from 2 to 20 hours in a day. All I need is tea, food and very loud soul or jazz funk music to keep me going but make no mistake, it’s bloody hard work sometimes.

So why do it?

Well it’s actually quite a decent way to earn a living! After all, I don’t even have to get dressed most days and you can’t say that about many jobs!

More seriously, writing can also provide a real buzz especially when I get in the zone and the words just come pouring out without me having to think too about them. Whilst writing ‘The Art of Fart’ for example, I was having so much fun that I actually had to keep stopping because I’d be giggling so much I’d get tears in my eyes.

It’s also fair to say that I derive a huge amount of pleasure from interacting with readers. That’s actually a huge part of it for me because having someone tell you that they like a particular book kind of makes all those hours at a desk worthwhile if only because it proves I’m doing something right!

You seem to have written books in pretty much every format there is which is quite rare amongst authors. Why did you branch out from non-fiction?

Simply because having written four books with my brother, I wanted to do my own thing. The problem was, I didn’t really know what and so I wrote a comedy book called ‘The Geezers Guide to football’ and then a couple of thrillers before going back into non-fiction. Now I’ve written another comedy book and my next project is also more humour so maybe that’s where I’ll settle. Who knows?

Where do your ideas come from?

Two places, my warped imagination and the market. Whenever I talk to writers I always tell them that if they want to write for publication it is absolutely vital that they get to know who their target readership will be, research what they are reading and then write something to suit.

That might sound mercenary but it’s exactly what a publisher will do when they’re deciding if a submission is right for them so why not make the process easier for yourself?

In my case, my target readership is lads and as a lad myself (albeit an older version!) I understand that we’re basically simple creatures who know what we like to read and more importantly, how we like to read.  I try to give them what they want, it really is as simple as that. Thankfully, it seems to be working!

However, don’t get the impression that I take my readership be they real or potential for granted because I don’t. As a professional author my readership is my livelihood and if I don’t keep them entertained, I’ll starve!

How much time do you spend on research?

That depends on the project. When I was writing non-fiction football stuff it was a 24/7 operation because football culture was and remains a constantly moving beast. Thankfully, I had loads of good contacts who kept me supplied with information and to be fair, I couldn’t have written half as much as I have done without their help.

For the fictional and comedy stuff, research hasn’t ever really been an issue because I’ve been able to draw on personal experiences. If you’ve read ‘Billy’s Log’ I’ll come clean and say that it’s very much an amalgamation of my own life and that of my mate who will remain nameless!

So are all of your fictional characters based on real life?

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Billy's Log - autobiography?

God yes! Everyone in every novel I’ve written has been based on someone real be they family, mates or even celebrities. I ever based one character on my local newsagent!

Character creation is actually a really important part of my writing process because once I have the outline nailed down, the next stage for me is to fully construct the people I will be writing about and that starts with three things; their name, their face and their voice. After all, to all intensive purposes that character is a real person with a real history and real problems of their own and so you have to know what they will look and sound like! But equally, if you’re going to put them through something you have to understand exactly how they will react and what they will be thinking at that moment and all of that has to be built up.

That’s so much easier to do if you use a real life base-line to work from not least because if you’re struggling, you can actually ring them up and chat to them or even stick something on YouTube to give you a feel of them. It’s amazing how simply hearing someone’s voice can help you work through something. It certainly does it for me!

So what other writing tricks do you use?

Music is fundamental to my writing because I can’t write without it. But it can’t be any music, it has to be the right music. As a result, before I start work on a new project I’ll spend ages picking the right album or tracks which I put together as a playlist on iTunes. That becomes the soundtrack and it’ll be on repeat throughout the writing process.

It fairly quickly becomes almost hypnotic and I soon find that I’m able to switch in and out of a project simply by pausing the music which is an awesome thing to be able to do. The downside is that once I finish the project, I can’t listen to any of those tracks again without instinctively starting to type!

Your novels The Crew and Top Dog are two fast paced and very tightly plotted thrillers. How much work did you do in advance?

Ah….. well I actually spent a huge amount of time on these two books but the funny thing about them is that in both cases I wrote the endings first. You see I knew I wanted specific twists within the last few pages and once I had those straight in my mind I had to commit them to paper. The rest of the book was about how I took the reader to that point.

Judging by the fact that The Crew is frequently ranked at #1 in the kindle download charts for football books and is still receiving good reviews over ten years since it was first published, it clearly worked!

So why the move into comedy?

My dad was an entertainer and comedian so I think comedy is in the genes! Truth to tell, I love writing humour more than anything else although in real life, I’m desperately unfunny bordering on grumpy!

You spent a long time in the Royal Air Force. Will life in uniform ever feature in your future work? Or would you ever consider writing your autobiography?

I have a couple of ideas but at the moment, that’s all they are. I have a list of 3 or 4 books ahead of those.

As for my autobiography, it’s an idea that has cropped up a few times in recent years but the honest answer is that if I did write it, I doubt anyone would actually believe it because it would be like a bizarre version of Forest Gump! As anyone who knows me is aware, I’m one of those people ‘things’ happen to!

For example, I was quite possibly the first person in the west to know about the Chernobyl disaster! But if I tell you how, I’ll possibly have to kill you!

As a professional author, do you enjoy the part of your job which doesn’t involve writing?

I love the promotional aspect of writing and do everything I can to sell my books and spread the word about what an ex-editor once called ‘Brand Brimson’.

I also like to talk to writing groups whenever I’m asked but that’s about it really. I don’t get invited to literary functions and have never been anywhere near a literary festival of any kind.

I’m not really sure why that is but hey, that’s the literary world for you. It’s never made much sense to me.

How so?

I’ve been writing for 15 years now and one thing I’ve learned is that there are a huge number of people involved in publishing who fail to grasp the idea that the most important person in the whole process is the reader.

So does that explain why you were once quoted as saying that you’re not at the bottom of the literary ladder, you’re one of the rubber bungs underneath? What did you mean by that?

I made that comment during an interview in which I was asked about the genre of ‘hoolie-lit’ which in case you don’t know was the label tagged on to those of us who wrote books about the subject of football hooliganism.

Anyway, the point I was making that in spite of the fact that as a genre it spawned something like 60 books the bulk of which were by first time authors, drew loads of people back into reading and made a small fortune for various publishers and bookshops, no one involved has ever received any recognition let alone credit from within the literary world for what happened. Quite the opposite in fact, we just get looked down upon.

It still pisses me off to be honest. But that’s literary snobbery for you.

It’s well documented that your involvement in the Elijah Wood movie Green Street Hooligans did not go too smoothly. There have been various versions of the story but you have never really given your side of things. Would you like to take this chance to explain what really went on?

The brief version is that the director and I had a difference of opinion. She thought she knew everything and I knew she didn’t. Sadly, in the end I was forced to give up on it and walk away but the finished item kind of proves I was right because whilst it’s ok, it could have been so, so much better. That’s women for you.

Will you do more movies?

I certainly hope so!

I actually have a few screenplays on the production treadmill at the moment and would hope to do more in the future but I learnt an awful lot working on Green Street so won’t make any of the same mistakes I made there. I hope not anyway!

How did you secure your first publishing deal?

My brother and I had been writing some draft material and in the end, I walked into WH Smiths, took a book and wrote to the publishers asking if they would be interested.

That publisher was Headline and within a week or so they wrote back asking for some material and so I sent them some. They quickly came back asking for more and after two or three times I told them that if this carried on they’d have the whole book anyway so they best tell me if they wanted it or not. They wrote back and said they did and that was it.

It was only some years later that I realised how lucky we were and that it doesn’t generally happen like that!

How did you find your agent?

I don’t have an agent! Oddly, in spite of having 14 books published I’ve never been able to find one who wants to take me on so I’ve basically given up looking now. However, if anyone wants the job, I’d be happy to talk to them!

What tips would you give to aspiring writers?

The single most important piece of advice I would give them is this; if you can’t take criticism, don’t do it. Reviews can be brutal but so can reading or hearing simple feedback and if you think that you will struggle with someone slagging off your work, don’t put yourself in the firing line.

After that, it’s the basics. Write what you know, know your market, join writing groups, etc, etc. But above all, enjoy it! If you don’t, how can you expect your readers to?

What was your worst ever review?

Time out in London reviewed my first book ‘Everywhere We go’ thus: Everywhere We Go…. yeah right. Fuck off.

And your best?

I can’t remember the actual book but one of the English broadsheets (The Times I think) once called me ‘the hooligan’s pornographer-in-chief’ which I thought was quite cool. It’s certainly going on my gravestone!

Actually, the best reviews and in truth the only ones that really count are those from readers. I’m very lucky there and appreciate them all (but please, keep posting them!!)

If someone wanted to get a feel for your writing, which of your books would you recommend?

That would depend on who they were and especially what sex!

I do have a soft spot for my novels and to be honest, of all the books I’ve written ‘Billy’s Log’ is a personal favourite because it still makes me laugh. Indeed, I’m going to bow to pressure and write the sequel later this year.

What books do you read?

Autobiographies are a favourite of mine together although I steer clear of footballers and anyone under 40! I recently re-read Joan Simms book which is brilliant and very funny.

I also read military non-fiction and there is a book about the bombing raids on Port Stanley during the Falklands war called ‘Vulcan 607’ which is a particular favourite as I was there!

You have recently made the switch over to epublishing. How did that come about and how is it working?

I was approached by a company called the ebookpartnership.com who wanted to know if I would be interested in putting selected books from my backlist online.

I didn’t really know much about the process at that point but had a couple of titles which I knew I had the electronic rights to and so handed them over, more as a test than anything else. The reaction was amazing and now I have 12 of my backlist available to download. Two of those, ‘The Crew’ and ‘Everywhere We Go’  are actually free and although I was reluctant to do this at first, it has worked out astonishingly well as the ratio of sell-through purchases has been brilliant.

Is it working? Well I suddenly have full control over what I write and when I write it and it all happens at the speed I want it to happen as opposed to having to fit in with a publisher’s schedule. So hell yes! I’m a convert. So much so that I actually wrote ‘The Art of Fart’ specifically to release to the online market.

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The Art of Fart - Bargain!

Tell us about ‘The Art of Fart’.

As anyone who has read the opening chapter on Amazon will know, it’s yet another book which has its roots in my own life! After all, when you grow up in a house of 8, 6 of whom are male, farting is going to feature quite heavily!

But in all seriousness, it’s just a bit of fun. It was certainly hilarious to write!

So what’s next?

I’m currently working on another novel, this time a comedy about football and then I may well write the sequel to ‘Billy’s Log’ which I already have mapped out.

However, if life has taught me one thing it’s that it never runs smoothly so who knows? I just hope I’m around to find out!