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How I discovered the most unique eBook marketing tactic ever.

ebook, marketing, social media, kindle, facebook, twitter, brimson, trolls, money, amazon, itunes, booksMy previous blog regarding eBook marketing generated a quite astonishing response and in doing so, inspired me take a fresh look at my own performance in an effort to examine what has and hasn’t worked for me.

As I said in that blog (which can be found here) I am a firm believer in the notion that there is no magic formula for eBook success and that for the most part, it boils down to one simple thing: how much luck you can create for yourself. And if you need me to explain that to you, then I would suggest that marketing really isn’t your strong point.

For the most part, I’m quite happy that the majority of what I am doing is proving effective and am also confident that I’m meeting the right balance between marketing and writing given that fresh output is vital to maintain an authors platform. Something that is fundamental to long term success and, by extension, my income.

However,  as someone who is prone to thinking laterally, it also got me thinking about ways of selling books which might not have been tried before. And then it struck me. Potentially the greatest marketing idea ever.

You see like every author who writes for money, my focus has always been on how to reach potential readers and hopefully, encourage them to buy books. This after all, being the very point of eBook marketing.

Thus far, I have done this by exploiting my USP and utilising the tactic of target marketing with to be fair, a reasonable degree of success. But like all authors, like all businesses in fact, I have more than one USP. I actually have several.

So what I did was to write them all down and consider the ones I hadn’t used before and as soon as I did that, one in particular jumped out and punched me square in the face.

You see, I am hated. Seriously. This hate originates from the fact that when I began writing, I wrote about a subject and within a genre which was, to say the least, controversial. Not just to those on the outside, but to many people on the inside.

As a consequence, I received all kinds of abuse ranging from hand gestures at football matches to death threats on the telephone. Just as importantly, whilst after 16 years as a writer (and having seen off 99% of the people who jumped on my writing coat tails) that hatred has dissipated somewhat, there is still a huge amount of dislike for me and my books and this most often manifests itself, not surprisingly, on Facebook. Usually in the form of posts urging me not to write any more books because they are (quote) crap.

The key of course, is how to exploit that hate and the answer was fairly simple. Don’t look for people who want to buy my books, target my greatest and most vocal critics and offer them the opportunity to actually stop me writing. And so to kick start this process, I posted the following on Twitter and on areas of Facebook where I know they lurk:

I’ve had an epic idea. If everyone who hates my books buys just one, I can retire from writing which means there will be no more…. ever. That has to be worth 99p/$2 of anyone’s money yes?  So why not do your bit and buy one here!  

Time will tell how successful it will be. But it will certainly be fun finding out.

.

readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, green street, elijah wood, leo gregory, charlie hunnam, essex boysIronically, given the above post, my sales seem to be increasing across the board. Billy’s Log and Top Dog in particular have shown steady growth whilst The Crew continues its 18 month run at number one on the free sports book download chart. Proof, if any were needed, that what I do continues to work.

Maybe I should write a book about my methods! Now that would be funny…

Finally, the picture on the left is the sales poster for the movie adaptation of Top Dog which will shortly go into pre-production hopefully ahead of filming in the summer. I really like it, but what do you think?

How I discovered the most unique eBook marketing tactic ever.

ebook, marketing, social media, kindle, facebook, twitter, brimson, trolls, money, amazon, itunes, booksMy previous blog regarding eBook marketing generated a quite astonishing response and in doing so, inspired me take a fresh look at my own performance in an effort to examine what has and hasn’t worked for me.

As I said in that blog (which can be found here) I am a firm believer in the notion that there is no magic formula for eBook success and that for the most part, it boils down to one simple thing: how much luck you can create for yourself. And if you need me to explain that to you, then I would suggest that marketing really isn’t your strong point.

For the most part, I’m quite happy that the majority of what I am doing is proving effective and am also confident that I’m meeting the right balance between marketing and writing given that fresh output is vital to maintain an authors platform. Something that is fundamental to long term success and, by extension, my income.

However,  as someone who is prone to thinking laterally, it also got me thinking about ways of selling books which might not have been tried before. And then it struck me. Potentially the greatest marketing idea ever.

You see like every author who writes for money, my focus has always been on how to reach potential readers and hopefully, encourage them to buy books. This after all, being the very point of eBook marketing.

Thus far, I have done this by exploiting my USP and utilising the tactic of target marketing with to be fair, a reasonable degree of success. But like all authors, like all businesses in fact, I have more than one USP. I actually have several.

So what I did was to write them all down and consider the ones I hadn’t used before and as soon as I did that, one in particular jumped out and punched me square in the face.

You see, I am hated. Seriously. This hate originates from the fact that when I began writing, I wrote about a subject and within a genre which was, to say the least, controversial. Not just to those on the outside, but to many people on the inside.

As a consequence, I received all kinds of abuse ranging from hand gestures at football matches to death threats on the telephone. Just as importantly, whilst after 16 years as a writer (and having seen off 99% of the people who jumped on my writing coat tails) that hatred has dissipated somewhat, there is still a huge amount of dislike for me and my books and this most often manifests itself, not surprisingly, on Facebook. Usually in the form of posts urging me not to write any more books because they are (quote) crap.

The key of course, is how to exploit that hate and the answer was fairly simple. Don’t look for people who want to buy my books, target my greatest and most vocal critics and offer them the opportunity to actually stop me writing. And so to kick start this process, I posted the following on Twitter and on areas of Facebook where I know they lurk:

I’ve had an epic idea. If everyone who hates my books buys just one, I can retire from writing which means there will be no more…. ever. That has to be worth 99p/$2 of anyone’s money yes?  So why not do your bit and buy one here!  

Time will tell how successful it will be. But it will certainly be fun finding out.

.

readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, green street, elijah wood, leo gregory, charlie hunnam, essex boysIronically, given the above post, my sales seem to be increasing across the board. Billy’s Log and Top Dog in particular have shown steady growth whilst The Crew continues its 18 month run at number one on the free sports book download chart. Proof, if any were needed, that what I do continues to work.

Maybe I should write a book about my methods! Now that would be funny…

Finally, the picture on the left is the sales poster for the movie adaptation of Top Dog which will shortly go into pre-production hopefully ahead of filming in the summer. I really like it, but what do you think?

The one fact all authors should know about eBook marketing.

life, work, money, sex, military, football, marriage, kids, writing, ebooks, author, marketing, blogging, Writing is, by its very nature, an odd profession. After all, if you strip it back to basics it involves spending most of your time on your own making up stories.

That said, it’s also a pretty cool way of earning a living not least because I get to spend most of my time on my own making up stories.

Now obviously I am not the only person to see this as a positive attraction because there are seemingly many people out there who wish to follow in my footsteps and fair play to them I say. Indeed, in these ePublishing times, it’s never been easier to make your work available to an eager public.

The problem of course, is that writing a book is only half the story. Or even, as many would have you believe, barely a fifth of the story. Because once you’ve written your book, movie or play, you have to sell it. Yes, that’s right, as a self-published author, everything falls on your shoulders and that includes the role of salesperson.

Personally, I love this side of the job because it provides me with the perfect excuse to piss about on the internet and whatever I am doing seems to work because I am, apparently, doing OK. I could possibly be doing better but I have no way of knowing that for sure because I’d much rather be writing, watching TV or riding my motorbike than writing ‘guest blogs’ or taking part in blog tours (whatever they are) which are both apparently obligatory for authors who want to sell eBooks. Or at least it is according to the so-called experts.

This leads me nicely onto the point of this blog because yesterday I read an article about writers marketing their work which left me not far short of incensed. It wasn’t simply the subject matter which was actually about screenwriters putting their screenplays for sale on Amazon (although if you need me to tell you why that’s a bad idea you deserve everything that could possibly befall you) it was the bit at the end about the author of said article. This bit in fact: (I have deleted her name because I refuse to give her any publicity)

XXXXXX XXXXXX is an author and screenwriter. She is the author of “Publish Your Screenplay on Kindle.” She plans to publish several of her screenplays on Kindle before year’s end.

So, she’s written a book and an article telling us to do something which she hasn’t actually done herself… yet. Do you really need me to tell you what I think of that?

The sad thing is that there are thousands of people like this who are making money off the back of the writing community by selling experience that they do not actually have and indeed, there are plenty of so-called ‘professional authors’ who actually derive most of their income from talking about the subject of being an er… professional author as opposed to earning money from actually selling books. Or to put it another way, frauds.

This is especially true of the subject of eBook marketing because take it from someone who actually knows, the truth is that whilst the web is awash with articles telling you how to do it, there is actually no magic formula. More often than not, what decides if an eBook is going to sell or not is good old fashioned luck.

Yes, of course there are things you can do to help get the stars if not aligned at least visible and these range from exploiting social networking to writing ranting blogs but the bottom line is that the fundamentals of eBook marketing are exactly the same as they are for traditional publishing. For an aBook by a relatively unknown author to be a success it comes down to the same old thing; right book, right time, right reader, etc, etc.

And that my friend is the secret. You can have it for free.

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football, self publishing, soccer, money, inheritanceDougie Brimson is an author and screenwriter. Thirteen of his fifteen books are available in electronic format including The Crew (which was the most downloaded football title of 2012 and has held the #1 slot on its Amazon and iTunes chart for almost 18 straight months) and his latest comedy, Wings of a Sparrow.

His screen writing credits include the multi-award winning feature Green Street and the forthcoming adaptation of his own novel, Top Dog.

Authors need love too (and a bit of help sometimes).

readers, ebooks, itunes, amazon, blog, publishing, author, twitter, facebook, writing, top dog, brimson, screenwriting, the crew,

As a twitter obsessive (@dougiebrimson if you didn’t know) I see a lot of tweets relating to both writing and publishing many of which contain links to articles or blogs.

Generally these will fall into two categories. Either it will be a rehashed version of one of three articles (How to get published, how to get an agent or five/sex/ten ways to market your work) or it will be total and utter bollocks that’s been written by someone who clearly has no idea what they are talking about.

For obvious reasons, I tend to dismiss most of them out of hand or, if I am in a particularly grumpy mood, will comment accordingly. I know I shouldn’t, but not only does it make me feel better, it helps maintain my image as a grumpy and obnoxious bugger.

Every so often however, I read something which actually strikes a chord with me and out of a sense of fair play, after first cursing the author for writing something I wish I’d written, I’ll pass on the link in the hope that whoever reads it will actually learn something. On very rare occasions, so impressed will something leave me that I will steal the idea. Or rather, I will rewrite it to put my own slant on it, although not without asking permission first!

And so, with the very kind permission of author Barry Hutchinson whose website, as well as details of his excellent new book, The Book of Doom, can be found here, what follows is a plagiarised version of his original and most brilliant blog.

Now, as anyone who knows anything about me will know, I adore my readers. It is because of them/you that I am able to continue doing what I do which is why I am always so eager to hear from them/you. Indeed, I actively encourage people to contact me if ever they feel the need or have something they want to get off their chest.

This author/reader relationship is incredibly important for all kinds of reasons, one of which is that it helps to build what has become known as ‘a platform’. This being all but essential in these days of electronic books because it is a fundamental part of marketing. Or to put it another way, it sells books.

In the old days when I used to write books which came out on paper, this wasn’t something I generally became involved in as it all fell on the shoulders of the publishers. I wrote them, they pushed and promoted them, people brought them. That was how is basically worked. These days however, things are very different because it is all down to me and one thing I have learnt over the last few years is that key to the art of selling books is word of mouth. Indeed, as someone who receives little or no coverage in either the mainstream media or even the sports press, word of mouth is my best selling tool. But obviously, I can only do so much and whilst Twitter and Facebook are great, there is only so many times I can plug a book before people get bored of it. Therefore whilst I can give a new book a shove, I am dependent on help from my readers to get it really rolling.

So with that in mind, if you’re one such individual and actually like my work, what follows are four things you can do to help if you fancy giving me a hand.

1.  Buy my Books. This is fairly obvious but you will be amazed how many people have read a couple of my books and don’t actually know that I’ve written 15 in total. I’m not insisting that you buy them all of course (although that would be nice) but if you’re missing any, a brief look at one of the on-line stores or even my website may well turn up something that you’ll enjoy.Just as importantly, by buying books you help me eat which means I can carry on producing more titles as opposed to lying on the sofa dying of malnutrition. It’s a win-win!

2.  Review! In these days of eBooks and eCommerce, reviews are the engine which drives word of mouth. So if you’ve read a book and like it, then please take the time to leave a review on either Amazon or iTunes. If you blog, then why not blog about the book? I’ll even provide an interview if you like. All you need do is ask.It doesn’t have to be a 5* review, just an honest review.

And if you didn’t like it, then you have every right to say so. I won’t mind. Honest. Well, I might mind a bit…

3.  Talk! To family, mates, people in the street. I don’t care. Share your enthusiasm and spread the love. It all helps!

4.  Tweet! Social media is a brilliant way of spreading the word about books but it’s especially useful if you include links because that way you are actively driving people in my direction.

The same thing applies to Facebook, Linkedin, Pinterest and all the others. It’s all about making people aware and raising the profile. Well ok, my profile.

That’s it really. It’s not too much to ask is it? I mean, I’m doing my bit by churning them out, the least you can do is give me a hand! 😀

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readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, Talking of new books, work on the third title in the Billy Evans series is progressing well and I’m hopeful that it will be out by the summer. It’s a cracking plot which picks up on his story in modern day Britain, ten years on from the events at the end of Top Dog. I’ll release more details, including the title, nearer publication day.

Work is also progressing nicely on the movie adaptation of Top Dog, the poster of which can be seen to the left. This is actually the artwork being shown to investors and not the actual movie poster but it is incredibly effective I think.

Leo Gregory might look very different from how Billy looks in my head, but I have absolutely no doubt that he’s going to be just awesome in the role!

Finally, lots of people have been asking me about the movie adaptation of Wings of a Sparrow. All I can tell you at the moment is that I’ve written a script which is receiving a lot of positive feedback and we’ve got it in front of various production companies.

At the moment, we can do no more. Although if more people knew about the book, it would certainly help! Which takes me back to my original point… 😉

Why adapting my own novel for the screen is so traumatic!

top dog, brimson. hooligans, author, film, screenwriting, violence, crime, thriller

As you may have noticed, it’s been over a month since I last blogged which is, to say the least, somewhat tardy. I do however have an excuse as I have actually been working flat out on a screen adaptation of my novel, Top Dog.

I won’t go too deeply into the background of how this came about but suffice to say, the whole thing happened and progressed extremely quickly. Indeed, I actually mailed off the completed first draft yesterday so am now in that horrible no-man’s land where I am waiting for feedback from the producer and lead actor and hoping that not only will they like it but that this isn’t the script or book which finally exposes me as a talentless hack.

That said, it’s all very exciting stuff and if you would like further details, they can be found here in The Hollywood Reporter.

The interesting thing for me has been revisiting an old friend, the central character in both Top Dog and The Crew, Billy Evans. Although now he isn’t the slightly chubby dark haired bloke I had always imagined him to be, he is now… well, Bovver from Green Street. Or to be more precise, the awesome Leo Gregory.

This has actually been quite a difficult thing to get my head around. After all, Billy has been part of my life for a very long time now and whilst people you care about come in and out of your existence for all kinds of reasons, young Mr. Evans has not just featured in two novels, but is also in the third I’m currently working on.

So as someone who actually pictures scenes in my head as I’m writing them, whilst in essence his identity remains the same for him to suddenly take on a whole new form has been extremely confusing. Not least because many of the mannerisms and much of the banter I associate with him is no longer relevant.

But I think I’ve pulled it off and as it stands the script stays quite close to the plot of the book in most respects which is after all, the most important thing. It’ll certainly be interesting to see how much of it actually makes it to the screen. If not a little disconcerting.

football, self publishing, soccer, money, inheritanceAside from that, I’ve been busily doing media work to promote my latest comedy novel Wings of a Sparrow and, not to put too fine a point in it, sell books. On which note, thank you to everyone who has downloaded one of my books and my eternal gratitude to everyone who has taken the time to leave a review somewhere. I know I have said it a million times but they really do help in all kinds of ways.

If you would like to purchase any of my numerous books, links to all the various online sites can be found here.

English for English. It’s common sense!

england, english, language, dialogue, sport, football, soccer, racism, racist, NHS, hospital, police, brimson, hooligans, ebooks, kindle, amazon, itunesI was going to write a long rant this morning about a subject which over this last year, has become an increasing source of not just irritation, but actual anger.

However, the more I talk about this particular issue with other people the more I realise that this is one of those rants which is becoming increasingly universal. Indeed, once you get to the end of this blog my guess is that you will at worst have a degree of empathy with the point, at best simply say ‘about effing time someone said that!’

So with that in mind, here we go.

If you walk into any government building or have any kind of contact with a major commercial organisation, you will be informed at some point that any or all information is available in a variety of languages. Indeed, in the case of somewhere like a hospital, council office or police station, there will be posters and leaflets imparting that knowledge pretty much everywhere.

This is of course, how it should be -after all, we live in a multi-cultural society- however, it is a fact that any nation is defined by various things one of which is its language. Therein lies my problem.

You see I am and will always regard myself as English. Not British, not European, English, And last time I looked, I live in England and the language of my homeland is English which just happens to be the most widely spoken and understood language on the planet.

So with that in mind, if I contact an organisation of any description which is based in England and find myself dealing with an individual who can barely speak my language let alone impart the often complex knowledge I require, why am I made to feel like either an idiot or a racist if I ask to speak to someone I can actually understand? Or for that matter, who understands me? Isn’t that a perfectly fair and reasonable request?

Of course it bloody well is!

Yet too many organisations seem quite happy to place people in customer facing positions who, whilst they might be perfectly competent in most respects, are clearly unable to carry out their function correctly simply because of their inability to communicate. That isn’t good enough, not in this day and age. However, the only way things will ever change is if we, as both taxpayers and consumers, start to demand it and on a regular basis.

So do it!

football, self publishing, soccer, money, inheritanceThis will be my last blog before Christmas and so I’d like to take this opportunity to wish everyone a happy holiday and a brilliant New Year.

I’m not normally one for the festive season but I’m really looking forward to this one not least because it will herald in 2013 which for all kinds of reasons, is already shaping up to be a quite amazing year.

So to all those I have met, worked or had dealings with in 2012, especially those who are involved in new or ongoing projects, please take some time to relax, have fun and recharge your batteries because I don’t know about you, I’m planning on next year being the really big one and if you can’t keep up, you may well miss out!

And don’t forget, if you are lucky enough to receive an eReader as a gift on the 25th, you can download all of my books for around about £10.00 and that includes my latest, Wings of a Sparrow which is currently receiving great reviews and is already the subject of movie talk!

Enjoy!

Men are from Mars, women just want Mars. And perhaps a Twix.

sex, masturbation, vibrator, bullet, chocolate, football, women, oral, orgasm, pornographyThere’s a great deal of talk in the media today about a survey which claims that almost a quarter of all women would rather give up sex than chocolate.

The reporting, naturally, is full of inferences and double entendre’s but it is generally and inevitably slanted toward the female of the species and as always with such things, attempts to undermine the average bloke by inferring he is a poor substitute for a Dime bar.

However, all of this reporting has missed one very important fact. A fact which actually sits at the very heart of the ongoing battle of the sexes and the position we blokes currently find ourselves in.

I won’t go into it all too deeply because I’ve written about it plenty of times before and in reality, I don’t really need to. Instead, let me just ask the males reading this two simple questions:

A)     How would you react if you’re partner joked that she’d rather forgo you than Dairy Milk?

B)      How would your partner react if you jokingly told her that you’d rather give up her than football?

Let me take a punt here and say that most of you will provide something similar to the following answers:

A)     Make some smart arsed comment along the lines of ‘I’ll just pop down the shops now then’ or simply laugh it off and then instantly forget it.

B)      Either she would: take it personally and go into a sulk AND log it into her memory bank to be wheeled out at some point in the future as proof that I didn’t care/love her AND she would almost certainly use it as the basis for some kind of future test to prove my love/commitment OR I wouldn’t dare ask that for the reasons already outlined.

Do I really need say any more? We really do need to start manning up a bit…

football, self publishing, soccer, money, inheritance

As (hopefully) most people know by now, my new book Wings of a Sparrow was published last weekend and is currently selling ahead of expectations which is both awesome and humbling. As yet, it’s only available on Amazon but the iTunes version should be available any day now which should boost sales even further.

Anyway, what I wanted to say is thanks to everyone who has downloaded it thus far and to those of you who have helped spread the word around the on-line community.

For indie authors such as myself (because that’s what going wholly digital actually means I now am) word of mouth is the best publicity we can possibly have which is why I try and involve my readers (that’s you guys) in the whole process.

As I’ve said thousands of times, the reader is the most important person in the entire publishing process and that’s never been more true than it is in these days of kindles and the like.

So once again, thanks and please, keep spreading the word because if people keep buying them, I’ll keep writing them. On which note, in response to both feedback and sales, I’m currently working on the third book in the Billy Evans trilogy. I won’t say too much at this point but I can tell you that it’s already shaping up to be the best (and most violent) book of the three.

Should be ready by late spring.

The real Olympic legacy?

oral sex, anal sex, football, sportOK, I’ll admit it. I’ve been consumed by Olympic fever. Not just because of the fantastic spectacle the games are providing (and I think the Paralympics are going to be just as amazing) but because of the impact they are having on the nation.

We’re ‘up’ again. Everyone’s having a great time, everyone’s happy and everyone is actually talking to each other. I love that, love it.

And as someone on Radio 5 said the other day, that should be the true legacy of these games. The fact that Great Britain has stopped being consumed by anger and distrust and has suddenly remembered how to be kind, helpful and friendly again. Oh that it continues. Indeed, I think we should all as individuals take it upon ourselves to ensure it does.

We can’t moan about people being grumpy bastards when we’re acting no better ourselves and as my wonderful old nan used to say, manners cost nothing.

Of course the great hope is that the games will leave all kinds of legacies on the country ranging from a swell in Patriotism (please god!!!) to increased participation in sport (amen to that!) but there is one legacy increasing numbers of people are hoping for and that relates to football.

For decades now the great game has been untouchable at the pinnacle of British sport. It’s the great spectacle, the great passion, the great love. The result being that it has achieved a level of importance which is totally out of kilter with reality. The status afforded to those involved coupled with the money some of them are being paid brings new meaning to the word ridiculous.

At some point that has to stop, or be stopped. After all, all of the money swilling through the trough that is football ultimately comes from our pockets. Be it in gate receipts, TV subscriptions or any one of a million ways the game uses to part us from our cash. Too much of that goes out of the game into the tax-avoiding bank accounts of players who aren’t actually worth a tenth of what they get paid and agents who are little more than villains.

But we all know that. We’ve always known that.

Don’t get me wrong, I love my football and I have a great deal of admiration for those who play it (even if I think as individuals, some of them are lacking in pretty much everything) but comparatively speaking, the great game is lacking way behind in all kinds of things. Perspective and morals being just two.

Yet because it is ‘the great game’ we not only continue to stand idly by while these things go on but we actually grant those at the centre of this scandal elitist status within our population. And with that status secure, there has never been any need let alone desire to reform.

Now, thanks to the Olympics, that may finally change because football’s position at the top of the sporting tree isn’t so secure anymore.

The atmosphere, so long one of the major USP’s for football, has been matched if not surpassed at pretty much every Olympic event and better still, it’s been devoid of any hatred. The TV coverage has been unsurpassed, customer service exemplary and best of all, the desire for tickets to attend even previously unheard of sports has bordered on fanatical.

But most importantly of all, to see sportsmen and women competing for the joy of competing as opposed to being consumed by anger and greed has been a revelation. Answer me this. Who would you rather have dinner with? Ashley Cole or Sir Chris Hoy? I rest my case.

So if the Olympics leave one legacy behind, it’s the hope that people finally accept that there is an alternative to football in terms of spectacle and that there are other sports out there which can be as, if not more exciting than the great game. And those sports all without exception, provide value for money to those who go to watch them live.

That’s my hope. Not least because it might finally give football the long overdue reality check it so desperately needs.

*

fart sex love anal "bodily functions"
The Art of Fart – Bargain!

My new comedy novel Wings of a Sparrow is currently being rewritten ahead of release (standard practice sadly) but should be ready to download fairly soon.

The tale of a football fan who inherits his local rivals, it’s best described as Brewsters Millions meets Fever Pitch and has been great fun to write to I hope you’re going to enjoy it.

Indeed, thanks to everyone for what’s going on book wise at the moment but for those who don’t know, I’m currently dominating the football book download charts of both Amazon and iTunes with books at #1 on both free and paid charts. On top of that, of the top 36 soccer books on iTunes, 8 are my titles.

However you look at it, whatever I’m doing, is working!

Thanks folks.

The real Olympic legacy?

oral sex, anal sex, football, sportOK, I’ll admit it. I’ve been consumed by Olympic fever. Not just because of the fantastic spectacle the games are providing (and I think the Paralympics are going to be just as amazing) but because of the impact they are having on the nation.

We’re ‘up’ again. Everyone’s having a great time, everyone’s happy and everyone is actually talking to each other. I love that, love it.

And as someone on Radio 5 said the other day, that should be the true legacy of these games. The fact that Great Britain has stopped being consumed by anger and distrust and has suddenly remembered how to be kind, helpful and friendly again. Oh that it continues. Indeed, I think we should all as individuals take it upon ourselves to ensure it does.

We can’t moan about people being grumpy bastards when we’re acting no better ourselves and as my wonderful old nan used to say, manners cost nothing.

Of course the great hope is that the games will leave all kinds of legacies on the country ranging from a swell in Patriotism (please god!!!) to increased participation in sport (amen to that!) but there is one legacy increasing numbers of people are hoping for and that relates to football.

For decades now the great game has been untouchable at the pinnacle of British sport. It’s the great spectacle, the great passion, the great love. The result being that it has achieved a level of importance which is totally out of kilter with reality. The status afforded to those involved coupled with the money some of them are being paid brings new meaning to the word ridiculous.

At some point that has to stop, or be stopped. After all, all of the money swilling through the trough that is football ultimately comes from our pockets. Be it in gate receipts, TV subscriptions or any one of a million ways the game uses to part us from our cash. Too much of that goes out of the game into the tax-avoiding bank accounts of players who aren’t actually worth a tenth of what they get paid and agents who are little more than villains.

But we all know that. We’ve always known that.

Don’t get me wrong, I love my football and I have a great deal of admiration for those who play it (even if I think as individuals, some of them are lacking in pretty much everything) but comparatively speaking, the great game is lacking way behind in all kinds of things. Perspective and morals being just two.

Yet because it is ‘the great game’ we not only continue to stand idly by while these things go on but we actually grant those at the centre of this scandal elitist status within our population. And with that status secure, there has never been any need let alone desire to reform.

Now, thanks to the Olympics, that may finally change because football’s position at the top of the sporting tree isn’t so secure anymore.

The atmosphere, so long one of the major USP’s for football, has been matched if not surpassed at pretty much every Olympic event and better still, it’s been devoid of any hatred. The TV coverage has been unsurpassed, customer service exemplary and best of all, the desire for tickets to attend even previously unheard of sports has bordered on fanatical.

But most importantly of all, to see sportsmen and women competing for the joy of competing as opposed to being consumed by anger and greed has been a revelation. Answer me this. Who would you rather have dinner with? Ashley Cole or Sir Chris Hoy? I rest my case.

So if the Olympics leave one legacy behind, it’s the hope that people finally accept that there is an alternative to football in terms of spectacle and that there are other sports out there which can be as, if not more exciting than the great game. And those sports all without exception, provide value for money to those who go to watch them live.

That’s my hope. Not least because it might finally give football the long overdue reality check it so desperately needs.

*

fart sex love anal "bodily functions"
The Art of Fart – Bargain!

My new comedy novel Wings of a Sparrow is currently being rewritten ahead of release (standard practice sadly) but should be ready to download fairly soon.

The tale of a football fan who inherits his local rivals, it’s best described as Brewsters Millions meets Fever Pitch and has been great fun to write to I hope you’re going to enjoy it.

Indeed, thanks to everyone for what’s going on book wise at the moment but for those who don’t know, I’m currently dominating the football book download charts of both Amazon and iTunes with books at #1 on both free and paid charts. On top of that, of the top 36 soccer books on iTunes, 8 are my titles.

However you look at it, whatever I’m doing, is working!

Thanks folks.

Why I love my readers (and why their reviews are so important!)

I love my readers.
I love my readers! Come on, give us a cuddle!

Over the last couple of years you might have noticed that the world of the ebook has changed publishing out of all recognition. This is particularly true for mid-list authors such as myself.

No longer under the control of editors or publishers we are now free to go it alone to write what we like and publish it when we like. Trust me, for all kinds of reasons that freedom is liberating!

For the reader, it has been equally revolutionary. Who would have thought five years ago that not only would there be a genuine alternative to good old paper but that there would be books available to download for free at the touch of a button!

But the rise of the ebook has added a new and very important element to the reading process and it is one which not everyone seems to have grasped. It is the power to review. Be it on amazon, iTunes, Goodreads or any of the numerous reader websites, if you enjoy or even dislike a book you are now able to tell the world.

That my friends, is power, real power. And I will tell you why.

As a professional writer of ebooks, whenever I release something new onto the market the promotion of that book falls not to the publisher as it used to, but to me as the author. As a consequence the normal routine is to bombard media outlets, social media, related websites and blogs in the hope that someone will help by providing some publicity.

This, as you can imagine, is an extremely important part of the publishing process because at the end of the day, it doesn’t matter how good a book might be if no one knows about it no one will buy it! But this work can consume an extraordinary amount of time and whilst it can be fabulous fun, it can also prove to be both frustrating and soul destroying.

However, after a certain amount of time you have to get back to the actual process of writing which means that you have to let your latest stand on its merits and fend for itself. It’s at this point that all authors hope that their readers will kick in and take up the task of spreading the word on their behalf. Fundamental to that is the review.

From the readers perspective a review can have many functions but for the majority of authors reviews are promotional tools and in that sense they are almost unrivalled which is why we all ask, plead and even beg readers to post them. It isn’t that we want you to boost our self-esteem (nice though that is!) it’s because the simple truth of the matter is that nothing sells books like word of mouth and these days, that primarily means what readers have to say on the online outlets.

Of course there are people who would never review a book for all kinds of reasons. The usual three being ‘I wouldn’t know what to write’,’ I’d be embarrassed’ or ‘I can’t be arsed.’ But by thinking in this way they are actually missing out on what to me is one of the most exciting elements of the ebook revolution and that’s the potential for the reader to become directly involved in the publishing process.

Because when you download a book be it free or paid, you earn the right to have an opinion. And since your opinion is as good as anyone else’s, rather than keep it to yourself or simply share it with your immediate family why not share it with the global community? You don’t have to say much, just a sentence or two, but anything is better than nothing. Believe me, it can be a great deal of fun!

Equally and just as importantly, by posting a review on one of the online stores such as Amazon and iTunes –and this is the crux of the matter- you instantly become a part of the promotion for that book.

I won’t try and explain the mysteries of the various ranking systems and why every single review counts but think about it in its most basic sense; your glowing review could be the one which introduces someone to the delights of Billy’s Log or The Crew! Surely that has to be worth a few minutes of your time!

And speaking as an author, reviews have other benefits. One of which is that they help me to decide what to write next. For example, I had no idea that there was so much interest in sequels to both Top Dog and Billy’s Log but now, thanks to both the sales figures and the fabulous reviews posted by readers, I do. Which is why you will hopefully soon see both, possibly within the next 12 months.

For me that last sentence encapsulates why I place so much importance on my readers opinions. Because by posting a review and helping to keep a title or titles selling, they/you allow me to concentrate on the actual process of writing and turning out fresh material.

At the end of the day, I hope that’s what people actually want me to be doing as opposed to trying to climb up some journalist rear end in the hope

Me at work
What I would much rather be doing!

that they might say something nice about my latest. It’s certainly what I’d much rather be doing.

So please, if you have ever read a book and like it, take the time to leave a review somewhere or even mention it on Facebook or Twitter. As I have said a million times each and every one of them genuinely helps and as someone pointed out to me today, a review is a fabulous way of thanking the author for his or her efforts.

One final point on the subject of reviews and just to confirm the importance of what I’ve said above, could I say a huge thanks to all the people who have been posting such kind things on Amazon and iTunes lately. It’s because of you guys that The Crew, Top Dog and Billy’s Log in particular are selling so well and sitting at the top of their respective charts. I am both humbled and eternally grateful for your fantastic support.

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Billy's Log - autobiography?

Two quick things I would like to add, I’m aiming to have a new book online by the end of May or early June  (details here) and I have just agreed to take part in what I hope is going to be a fabulous new project aimed directly at lads everywhere.

Watch this space or keep an eye on my website for more details.