Over the last couple of years you might have noticed that the world of the ebook has changed publishing out of all recognition. This is particularly true for mid-list authors such as myself.
No longer under the control of editors or publishers we are now free to go it alone to write what we like and publish it when we like. Trust me, for all kinds of reasons that freedom is liberating!
For the reader, it has been equally revolutionary. Who would have thought five years ago that not only would there be a genuine alternative to good old paper but that there would be books available to download for free at the touch of a button!
But the rise of the ebook has added a new and very important element to the reading process and it is one which not everyone seems to have grasped. It is the power to review. Be it on amazon, iTunes, Goodreads or any of the numerous reader websites, if you enjoy or even dislike a book you are now able to tell the world.
That my friends, is power, real power. And I will tell you why.
As a professional writer of ebooks, whenever I release something new onto the market the promotion of that book falls not to the publisher as it used to, but to me as the author. As a consequence the normal routine is to bombard media outlets, social media, related websites and blogs in the hope that someone will help by providing some publicity.
This, as you can imagine, is an extremely important part of the publishing process because at the end of the day, it doesn’t matter how good a book might be if no one knows about it no one will buy it! But this work can consume an extraordinary amount of time and whilst it can be fabulous fun, it can also prove to be both frustrating and soul destroying.
However, after a certain amount of time you have to get back to the actual process of writing which means that you have to let your latest stand on its merits and fend for itself. It’s at this point that all authors hope that their readers will kick in and take up the task of spreading the word on their behalf. Fundamental to that is the review.
From the readers perspective a review can have many functions but for the majority of authors reviews are promotional tools and in that sense they are almost unrivalled which is why we all ask, plead and even beg readers to post them. It isn’t that we want you to boost our self-esteem (nice though that is!) it’s because the simple truth of the matter is that nothing sells books like word of mouth and these days, that primarily means what readers have to say on the online outlets.
Of course there are people who would never review a book for all kinds of reasons. The usual three being ‘I wouldn’t know what to write’,’ I’d be embarrassed’ or ‘I can’t be arsed.’ But by thinking in this way they are actually missing out on what to me is one of the most exciting elements of the ebook revolution and that’s the potential for the reader to become directly involved in the publishing process.
Because when you download a book be it free or paid, you earn the right to have an opinion. And since your opinion is as good as anyone else’s, rather than keep it to yourself or simply share it with your immediate family why not share it with the global community? You don’t have to say much, just a sentence or two, but anything is better than nothing. Believe me, it can be a great deal of fun!
Equally and just as importantly, by posting a review on one of the online stores such as Amazon and iTunes –and this is the crux of the matter- you instantly become a part of the promotion for that book.
I won’t try and explain the mysteries of the various ranking systems and why every single review counts but think about it in its most basic sense; your glowing review could be the one which introduces someone to the delights of Billy’s Log or The Crew! Surely that has to be worth a few minutes of your time!
And speaking as an author, reviews have other benefits. One of which is that they help me to decide what to write next. For example, I had no idea that there was so much interest in sequels to both Top Dog and Billy’s Log but now, thanks to both the sales figures and the fabulous reviews posted by readers, I do. Which is why you will hopefully soon see both, possibly within the next 12 months.
For me that last sentence encapsulates why I place so much importance on my readers opinions. Because by posting a review and helping to keep a title or titles selling, they/you allow me to concentrate on the actual process of writing and turning out fresh material.
At the end of the day, I hope that’s what people actually want me to be doing as opposed to trying to climb up some journalist rear end in the hope
that they might say something nice about my latest. It’s certainly what I’d much rather be doing.
So please, if you have ever read a book and like it, take the time to leave a review somewhere or even mention it on Facebook or Twitter. As I have said a million times each and every one of them genuinely helps and as someone pointed out to me today, a review is a fabulous way of thanking the author for his or her efforts.
One final point on the subject of reviews and just to confirm the importance of what I’ve said above, could I say a huge thanks to all the people who have been posting such kind things on Amazon and iTunes lately. It’s because of you guys that The Crew, Top Dog and Billy’s Log in particular are selling so well and sitting at the top of their respective charts. I am both humbled and eternally grateful for your fantastic support.
Two quick things I would like to add, I’m aiming to have a new book online by the end of May or early June (details here) and I have just agreed to take part in what I hope is going to be a fabulous new project aimed directly at lads everywhere.
Watch this space or keep an eye on my website for more details.
I’ve posted this as a page on my blog but thought it might be useful to post it as a standard blog as I know some people have connections set up.
So what follows is the text of an as yet unpublished interview I gave to a journalist just yesterday (Jan 9th 2012)! I’ve posted it simply because it provides reasonable answers to many of the questions I receive on a fairly regular basis.
I hope you enjoy it but if you have a question of your own, please don’t hesitate to mail me. Oh, and it’s quite long!
How and why did you become a writer?
I fell into it by accident really and it was certainly not an aspiration or anything like it! I had left the Royal Air Force after 18 years as an engineer and was ‘working’ as an extra on TV and in films. EURO 96 was on the horizon and I was on set filming an episode of Casualty for the BBC when the idea came to write a book about my experiences following football. That book eventually became ‘Everywhere We Go’ and it really was a case of right book, right time.
The rest as they say, is history.
How do you get your ideas?
In the early days, they were driven by the readership as I thought they would be. That’s why I wrote follow-on books about local derbies, England and the London clubs (all of which are now out in eBook format).
After that, I moved into fiction which largely came about as a result of an approach from the TV writer Lynda La Plante who wanted me to write something for one of her series and from that point on, I’ve tended to write about things which either interest me or which I am passionate about. Given the way I write and the fact that much of my work revolves around my own opinions, I think it’s vital to take that approach.
How long does it typically take you to write a book?
How long is a piece of string? I actually write fairly quickly but there are all kinds of things which impact on how long a book will take to complete. However, I usually aim to have a first draft of a full-length book completed in two to three months although I actually wrote the second half of my novel Top Dog in under ten days and some people say that’s amongst my best ever stuff!
How do you write?
I’d like to tell you that I have a very clearly defined routine which involves writing at least 5000 words a day or a straight 8 hours at the keyboard but the truth is that I am horrifically ill disciplined and it doesn’t take much to distract me if I’m not very careful. Twitter for example, can keep me occupied for hours which is quite pathetic and if I know that there’s an old movie on telly it’s game over!
I actually had to sell my beloved motorbike because if the sun was shining I’d be out on the road, deadline or no deadline!
However, if I’m in the mood I’ll sit down and simply write for as long as I can and that can be anything from 2 to 20 hours in a day. All I need is tea, food and very loud soul or jazz funk music to keep me going but make no mistake, it’s bloody hard work sometimes.
So why do it?
Well it’s actually quite a decent way to earn a living! After all, I don’t even have to get dressed most days and you can’t say that about many jobs!
More seriously, writing can also provide a real buzz especially when I get in the zone and the words just come pouring out without me having to think too about them. Whilst writing ‘The Art of Fart’ for example, I was having so much fun that I actually had to keep stopping because I’d be giggling so much I’d get tears in my eyes.
It’s also fair to say that I derive a huge amount of pleasure from interacting with readers. That’s actually a huge part of it for me because having someone tell you that they like a particular book kind of makes all those hours at a desk worthwhile if only because it proves I’m doing something right!
You seem to have written books in pretty much every format there is which is quite rare amongst authors. Why did you branch out from non-fiction?
Simply because having written four books with my brother, I wanted to do my own thing. The problem was, I didn’t really know what and so I wrote a comedy book called ‘The Geezers Guide to football’ and then a couple of thrillers before going back into non-fiction. Now I’ve written another comedy book and my next project is also more humour so maybe that’s where I’ll settle. Who knows?
Where do your ideas come from?
Two places, my warped imagination and the market. Whenever I talk to writers I always tell them that if they want to write for publication it is absolutely vital that they get to know who their target readership will be, research what they are reading and then write something to suit.
That might sound mercenary but it’s exactly what a publisher will do when they’re deciding if a submission is right for them so why not make the process easier for yourself?
In my case, my target readership is lads and as a lad myself (albeit an older version!) I understand that we’re basically simple creatures who know what we like to read and more importantly, how we like to read. I try to give them what they want, it really is as simple as that. Thankfully, it seems to be working!
However, don’t get the impression that I take my readership be they real or potential for granted because I don’t. As a professional author my readership is my livelihood and if I don’t keep them entertained, I’ll starve!
How much time do you spend on research?
That depends on the project. When I was writing non-fiction football stuff it was a 24/7 operation because football culture was and remains a constantly moving beast. Thankfully, I had loads of good contacts who kept me supplied with information and to be fair, I couldn’t have written half as much as I have done without their help.
For the fictional and comedy stuff, research hasn’t ever really been an issue because I’ve been able to draw on personal experiences. If you’ve read ‘Billy’s Log’ I’ll come clean and say that it’s very much an amalgamation of my own life and that of my mate who will remain nameless!
So are all of your fictional characters based on real life?
God yes! Everyone in every novel I’ve written has been based on someone real be they family, mates or even celebrities. I ever based one character on my local newsagent!
Character creation is actually a really important part of my writing process because once I have the outline nailed down, the next stage for me is to fully construct the people I will be writing about and that starts with three things; their name, their face and their voice. After all, to all intensive purposes that character is a real person with a real history and real problems of their own and so you have to know what they will look and sound like! But equally, if you’re going to put them through something you have to understand exactly how they will react and what they will be thinking at that moment and all of that has to be built up.
That’s so much easier to do if you use a real life base-line to work from not least because if you’re struggling, you can actually ring them up and chat to them or even stick something on YouTube to give you a feel of them. It’s amazing how simply hearing someone’s voice can help you work through something. It certainly does it for me!
So what other writing tricks do you use?
Music is fundamental to my writing because I can’t write without it. But it can’t be any music, it has to be the right music. As a result, before I start work on a new project I’ll spend ages picking the right album or tracks which I put together as a playlist on iTunes. That becomes the soundtrack and it’ll be on repeat throughout the writing process.
It fairly quickly becomes almost hypnotic and I soon find that I’m able to switch in and out of a project simply by pausing the music which is an awesome thing to be able to do. The downside is that once I finish the project, I can’t listen to any of those tracks again without instinctively starting to type!
Your novels The Crew and Top Dog are two fast paced and very tightly plotted thrillers. How much work did you do in advance?
Ah….. well I actually spent a huge amount of time on these two books but the funny thing about them is that in both cases I wrote the endings first. You see I knew I wanted specific twists within the last few pages and once I had those straight in my mind I had to commit them to paper. The rest of the book was about how I took the reader to that point.
Judging by the fact that The Crew is frequently ranked at #1 in the kindle download charts for football books and is still receiving good reviews over ten years since it was first published, it clearly worked!
So why the move into comedy?
My dad was an entertainer and comedian so I think comedy is in the genes! Truth to tell, I love writing humour more than anything else although in real life, I’m desperately unfunny bordering on grumpy!
You spent a long time in the Royal Air Force. Will life in uniform ever feature in your future work? Or would you ever consider writing your autobiography?
I have a couple of ideas but at the moment, that’s all they are. I have a list of 3 or 4 books ahead of those.
As for my autobiography, it’s an idea that has cropped up a few times in recent years but the honest answer is that if I did write it, I doubt anyone would actually believe it because it would be like a bizarre version of Forest Gump! As anyone who knows me is aware, I’m one of those people ‘things’ happen to!
For example, I was quite possibly the first person in the west to know about the Chernobyl disaster! But if I tell you how, I’ll possibly have to kill you!
As a professional author, do you enjoy the part of your job which doesn’t involve writing?
I love the promotional aspect of writing and do everything I can to sell my books and spread the word about what an ex-editor once called ‘Brand Brimson’.
I also like to talk to writing groups whenever I’m asked but that’s about it really. I don’t get invited to literary functions and have never been anywhere near a literary festival of any kind.
I’m not really sure why that is but hey, that’s the literary world for you. It’s never made much sense to me.
I’ve been writing for 15 years now and one thing I’ve learned is that there are a huge number of people involved in publishing who fail to grasp the idea that the most important person in the whole process is the reader.
So does that explain why you were once quoted as saying that you’re not at the bottom of the literary ladder, you’re one of the rubber bungs underneath? What did you mean by that?
I made that comment during an interview in which I was asked about the genre of ‘hoolie-lit’ which in case you don’t know was the label tagged on to those of us who wrote books about the subject of football hooliganism.
Anyway, the point I was making that in spite of the fact that as a genre it spawned something like 60 books the bulk of which were by first time authors, drew loads of people back into reading and made a small fortune for various publishers and bookshops, no one involved has ever received any recognition let alone credit from within the literary world for what happened. Quite the opposite in fact, we just get looked down upon.
It still pisses me off to be honest. But that’s literary snobbery for you.
It’s well documented that your involvement in the Elijah Wood movie Green Street Hooligans did not go too smoothly. There have been various versions of the story but you have never really given your side of things. Would you like to take this chance to explain what really went on?
The brief version is that the director and I had a difference of opinion. She thought she knew everything and I knew she didn’t. Sadly, in the end I was forced to give up on it and walk away but the finished item kind of proves I was right because whilst it’s ok, it could have been so, so much better. That’s women for you.
Will you do more movies?
I certainly hope so!
I actually have a few screenplays on the production treadmill at the moment and would hope to do more in the future but I learnt an awful lot working on Green Street so won’t make any of the same mistakes I made there. I hope not anyway!
How did you secure your first publishing deal?
My brother and I had been writing some draft material and in the end, I walked into WH Smiths, took a book and wrote to the publishers asking if they would be interested.
That publisher was Headline and within a week or so they wrote back asking for some material and so I sent them some. They quickly came back asking for more and after two or three times I told them that if this carried on they’d have the whole book anyway so they best tell me if they wanted it or not. They wrote back and said they did and that was it.
It was only some years later that I realised how lucky we were and that it doesn’t generally happen like that!
How did you find your agent?
I don’t have an agent! Oddly, in spite of having 14 books published I’ve never been able to find one who wants to take me on so I’ve basically given up looking now. However, if anyone wants the job, I’d be happy to talk to them!
What tips would you give to aspiring writers?
The single most important piece of advice I would give them is this; if you can’t take criticism, don’t do it. Reviews can be brutal but so can reading or hearing simple feedback and if you think that you will struggle with someone slagging off your work, don’t put yourself in the firing line.
After that, it’s the basics. Write what you know, know your market, join writing groups, etc, etc. But above all, enjoy it! If you don’t, how can you expect your readers to?
What was your worst ever review?
Time out in London reviewed my first book ‘Everywhere We go’ thus: Everywhere We Go…. yeah right. Fuck off.
And your best?
I can’t remember the actual book but one of the English broadsheets (The Times I think) once called me ‘the hooligan’s pornographer-in-chief’ which I thought was quite cool. It’s certainly going on my gravestone!
Actually, the best reviews and in truth the only ones that really count are those from readers. I’m very lucky there and appreciate them all (but please, keep posting them!!)
If someone wanted to get a feel for your writing, which of your books would you recommend?
That would depend on who they were and especially what sex!
I do have a soft spot for my novels and to be honest, of all the books I’ve written ‘Billy’s Log’ is a personal favourite because it still makes me laugh. Indeed, I’m going to bow to pressure and write the sequel later this year.
What books do you read?
Autobiographies are a favourite of mine together although I steer clear of footballers and anyone under 40! I recently re-read Joan Simms book which is brilliant and very funny.
I also read military non-fiction and there is a book about the bombing raids on Port Stanley during the Falklands war called ‘Vulcan 607’ which is a particular favourite as I was there!
You have recently made the switch over to epublishing. How did that come about and how is it working?
I was approached by a company called the ebookpartnership.com who wanted to know if I would be interested in putting selected books from my backlist online.
I didn’t really know much about the process at that point but had a couple of titles which I knew I had the electronic rights to and so handed them over, more as a test than anything else. The reaction was amazing and now I have 12 of my backlist available to download. Two of those, ‘The Crew’ and ‘Everywhere We Go’ are actually free and although I was reluctant to do this at first, it has worked out astonishingly well as the ratio of sell-through purchases has been brilliant.
Is it working? Well I suddenly have full control over what I write and when I write it and it all happens at the speed I want it to happen as opposed to having to fit in with a publisher’s schedule. So hell yes! I’m a convert. So much so that I actually wrote ‘The Art of Fart’ specifically to release to the online market.
Tell us about ‘The Art of Fart’.
As anyone who has read the opening chapter on Amazon will know, it’s yet another book which has its roots in my own life! After all, when you grow up in a house of 8, 6 of whom are male, farting is going to feature quite heavily!
But in all seriousness, it’s just a bit of fun. It was certainly hilarious to write!
So what’s next?
I’m currently working on another novel, this time a comedy about football and then I may well write the sequel to ‘Billy’s Log’ which I already have mapped out.
However, if life has taught me one thing it’s that it never runs smoothly so who knows? I just hope I’m around to find out!
As anyone who knows me will be well aware, I have an intense dislike of the festive period and in actual fact, am something of a Grinch. There are all kinds of reasons for this ranging from my distrust of religion to the fact that my birthday is the 7th January (which meant crap presents when I was little) although to be fair, none of this has never stopped me planting myself in front of the telly for the duration and consuming both food and drink as if they were about to be made illegal.
However, as the ongoing farce that is my life meanders (or should that be bludgeons?) its way into yet another year, it might come as something of a shock to discover that I have spent much of this last festive period working feverishly.
The reason for this bizarre and totally unexpected turn of events was the launch of my latest book, The Art of Fart, which was released in December and is the first I have ever written solely for publication as an eBook.
Normally, when a new book hits the shelves, I leave the bulk of the promotional work to the publishers who will deal with all the pre-release publicity and arrange various interviews and appearances as well as sending out review copies to interested media outlets. The result being that they tell me what to do, I do it and all being well, books are purchased by the fabulous people that are the general public.
This time however, there is no PR department meaning that it’s all been down to me! Not only that but being an eBook it was fairly pointless doing any pre-launch work because there was nowhere for potential readers to even pre-order let alone download the finished article. The upshot being that I had to sit twiddling my thumbs until the day The Art of Fart hit amazon at which point, I went into a frenzy of self-promotion!
However, I quickly learnt that what little knowledge I did have with regard to the promotion of books was all but useless and so other than follow the bog-standard Facebook and Twitter route, I was faced with a fairly rapid learning curve. One which grew ever steeper the more I tried to climb it!
For having entered what was in effect a whole new world of publishing, not only did I have to totally rethink my approach to book PR but I had to take an entirely new perspective on the online writing and publishing world much of which I am ashamed to say, I had previously ignored. As a consequence, I have now become involved in various writing communities such as KIndleboards.com and writers-online.co.uk (which are actually good fun and involve all kinds of lovely, talented people!) and thanks to them, have been able to learn a huge amount about the delights of such mysteries as amazon tagging, twitter hashtags, etc.
Thankfully, it seems to be working really well and is actually having a knock-on benefit with my other ebooks as the number of downloads have all increased markedly. On which note, I am delighted to inform you that thanks to the good folk at www.ebookpartnership.com who I cannot commend highly enough, if you search my name on any ebook outlet you will see that my novel The Crew is a free download as is my very first book, Everywhere We Go. Indeed, I now have a total of 12 ebooks available online and not just for the Kindle but all other electronic readers as well as your PC.
Of course now that everyone is drifting back to work the next stage of promotion can begin as I will begin targeting the established print and broadcast media. Hopefully, that will secure some press exposure although it’s fair to say that the title of the book let alone the subject matter may well limit the opportunities available!
I also have a few other ideas on the backburner including one which I hope will be quite spectacular! That may well have to wait until it’s a bit warmer though!
Now whilst all of this is good fun and is hopefully spreading the word and selling lots of downloads, the problem is that doing all of this takes time which stops me doing anything else. And one of the most important questions I have to address is what to do next!
I have managed to whittle this down to three ideas now and all being well, will make the final decision over the next day or so. One thing I do know is that it will almost certainly be another eBook. Primarily because it’s such good fun!