Tag Archives: marketing

How NOT to sell your eBook.

author, writer, writing, screenwriting, amazon, itunes, kindle, books, greenstreet, top dog, essex boys, sex, bollocks, bullshit

This morning, whilst staring out of the window at the white-out that karma is continuing to inflict on me to keep me off my motorbike as punishment for my former ill-deeds, it occurred to me that I hadn’t blogged for a while.

To be fair, not that many people actually read my blog anyway and so my failing to post anything is no great loss to humanity. However, shortly afterwards, a notification mail landed in my inbox from one of the many writing sites I once subscribed to (yet never take any notice of) which contained a link pointing me toward an article about the importance of blogging to authors.

As a believer in omens, I took this as a sign and gave the article a read because the thought struck me that it might contain some golden nugget of information which would change everything and propel my blog numbers into the stratosphere. It didn’t. It was instead, bollocks.

Now I’m not knocking blogging and indeed, am well aware of the irony to be found in the fact that I am er… blogging. However, there is a massive difference between blogging as a way of letting off steam, entertaining or even showcasing and blogging to ‘teach’. Because speaking as a professional author with a degree of experience about what does and doesn’t work, I can say with some authority that 90% of the blogs I’ve ever read relating to writing are inane drivel. I’d even go so far as to say that most are written by people who have little or no actual experience of anything except rewriting other people’s articles and passing them off as their own which is little more than a con.

The reason it continues of course, is that so many people want to be authors and make their living selling their books. Yet the simple reality is that if you want to sell books then there is only one thing that will do it for you and that isn’t reading about how to sell books or even writing about how to sell books, it’s actually sitting down and writing books. And if you want to sell lots of them, write good books because if you do that, the rest will eventually take care of itself.

That my friends, is as good a piece of writing advice as you will ever read anywhere.

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readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, green street, elijah wood, leo gregory, charlie hunnam, essex boysI am not a little delighted to say that my novel The Crew continues to hold onto the #1 slot on both its Amazon and iTunes chart which means that it is now approaching 18 months as the top downloaded sports book in the UK. That’s none too shabby even if I say so myself so could I say a huge thanks to everyone who has read and reviewed it. It really is most appreciated not least because as I have said many times, nothing sells books like word of mouth (and that includes blogs! – see above).

Of course the recent news that Top Dog is heading for big screen has helped immeasurably and we have taken huge and very exciting strides with that project in recent weeks. All being well, I’ll be able to reveal details of where we are with it quite soon.

And on the subject of Billy Evans and his exploits, work is progressing well on the third book in the series and I am still battling away to get my latest novel, Wings of a Sparrow, to the screen. Ironically, I receive more mails asking me about that than almost anything else which is really most gratifying because it means that the story has actually struck a chord with people which is kind of the point!

The one fact all authors should know about eBook marketing.

life, work, money, sex, military, football, marriage, kids, writing, ebooks, author, marketing, blogging, Writing is, by its very nature, an odd profession. After all, if you strip it back to basics it involves spending most of your time on your own making up stories.

That said, it’s also a pretty cool way of earning a living not least because I get to spend most of my time on my own making up stories.

Now obviously I am not the only person to see this as a positive attraction because there are seemingly many people out there who wish to follow in my footsteps and fair play to them I say. Indeed, in these ePublishing times, it’s never been easier to make your work available to an eager public.

The problem of course, is that writing a book is only half the story. Or even, as many would have you believe, barely a fifth of the story. Because once you’ve written your book, movie or play, you have to sell it. Yes, that’s right, as a self-published author, everything falls on your shoulders and that includes the role of salesperson.

Personally, I love this side of the job because it provides me with the perfect excuse to piss about on the internet and whatever I am doing seems to work because I am, apparently, doing OK. I could possibly be doing better but I have no way of knowing that for sure because I’d much rather be writing, watching TV or riding my motorbike than writing ‘guest blogs’ or taking part in blog tours (whatever they are) which are both apparently obligatory for authors who want to sell eBooks. Or at least it is according to the so-called experts.

This leads me nicely onto the point of this blog because yesterday I read an article about writers marketing their work which left me not far short of incensed. It wasn’t simply the subject matter which was actually about screenwriters putting their screenplays for sale on Amazon (although if you need me to tell you why that’s a bad idea you deserve everything that could possibly befall you) it was the bit at the end about the author of said article. This bit in fact: (I have deleted her name because I refuse to give her any publicity)

XXXXXX XXXXXX is an author and screenwriter. She is the author of “Publish Your Screenplay on Kindle.” She plans to publish several of her screenplays on Kindle before year’s end.

So, she’s written a book and an article telling us to do something which she hasn’t actually done herself… yet. Do you really need me to tell you what I think of that?

The sad thing is that there are thousands of people like this who are making money off the back of the writing community by selling experience that they do not actually have and indeed, there are plenty of so-called ‘professional authors’ who actually derive most of their income from talking about the subject of being an er… professional author as opposed to earning money from actually selling books. Or to put it another way, frauds.

This is especially true of the subject of eBook marketing because take it from someone who actually knows, the truth is that whilst the web is awash with articles telling you how to do it, there is actually no magic formula. More often than not, what decides if an eBook is going to sell or not is good old fashioned luck.

Yes, of course there are things you can do to help get the stars if not aligned at least visible and these range from exploiting social networking to writing ranting blogs but the bottom line is that the fundamentals of eBook marketing are exactly the same as they are for traditional publishing. For an aBook by a relatively unknown author to be a success it comes down to the same old thing; right book, right time, right reader, etc, etc.

And that my friend is the secret. You can have it for free.

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football, self publishing, soccer, money, inheritanceDougie Brimson is an author and screenwriter. Thirteen of his fifteen books are available in electronic format including The Crew (which was the most downloaded football title of 2012 and has held the #1 slot on its Amazon and iTunes chart for almost 18 straight months) and his latest comedy, Wings of a Sparrow.

His screen writing credits include the multi-award winning feature Green Street and the forthcoming adaptation of his own novel, Top Dog.

Why adapting my own novel for the screen is so traumatic!

top dog, brimson. hooligans, author, film, screenwriting, violence, crime, thriller

As you may have noticed, it’s been over a month since I last blogged which is, to say the least, somewhat tardy. I do however have an excuse as I have actually been working flat out on a screen adaptation of my novel, Top Dog.

I won’t go too deeply into the background of how this came about but suffice to say, the whole thing happened and progressed extremely quickly. Indeed, I actually mailed off the completed first draft yesterday so am now in that horrible no-man’s land where I am waiting for feedback from the producer and lead actor and hoping that not only will they like it but that this isn’t the script or book which finally exposes me as a talentless hack.

That said, it’s all very exciting stuff and if you would like further details, they can be found here in The Hollywood Reporter.

The interesting thing for me has been revisiting an old friend, the central character in both Top Dog and The Crew, Billy Evans. Although now he isn’t the slightly chubby dark haired bloke I had always imagined him to be, he is now… well, Bovver from Green Street. Or to be more precise, the awesome Leo Gregory.

This has actually been quite a difficult thing to get my head around. After all, Billy has been part of my life for a very long time now and whilst people you care about come in and out of your existence for all kinds of reasons, young Mr. Evans has not just featured in two novels, but is also in the third I’m currently working on.

So as someone who actually pictures scenes in my head as I’m writing them, whilst in essence his identity remains the same for him to suddenly take on a whole new form has been extremely confusing. Not least because many of the mannerisms and much of the banter I associate with him is no longer relevant.

But I think I’ve pulled it off and as it stands the script stays quite close to the plot of the book in most respects which is after all, the most important thing. It’ll certainly be interesting to see how much of it actually makes it to the screen. If not a little disconcerting.

football, self publishing, soccer, money, inheritanceAside from that, I’ve been busily doing media work to promote my latest comedy novel Wings of a Sparrow and, not to put too fine a point in it, sell books. On which note, thank you to everyone who has downloaded one of my books and my eternal gratitude to everyone who has taken the time to leave a review somewhere. I know I have said it a million times but they really do help in all kinds of ways.

If you would like to purchase any of my numerous books, links to all the various online sites can be found here.