That said, it’s also a pretty cool way of earning a living not least because I get to spend most of my time on my own making up stories.
Now obviously I am not the only person to see this as a positive attraction because there are seemingly many people out there who wish to follow in my footsteps and fair play to them I say. Indeed, in these ePublishing times, it’s never been easier to make your work available to an eager public.
The problem of course, is that writing a book is only half the story. Or even, as many would have you believe, barely a fifth of the story. Because once you’ve written your book, movie or play, you have to sell it. Yes, that’s right, as a self-published author, everything falls on your shoulders and that includes the role of salesperson.
Personally, I love this side of the job because it provides me with the perfect excuse to piss about on the internet and whatever I am doing seems to work because I am, apparently, doing OK. I could possibly be doing better but I have no way of knowing that for sure because I’d much rather be writing, watching TV or riding my motorbike than writing ‘guest blogs’ or taking part in blog tours (whatever they are) which are both apparently obligatory for authors who want to sell eBooks. Or at least it is according to the so-called experts.
This leads me nicely onto the point of this blog because yesterday I read an article about writers marketing their work which left me not far short of incensed. It wasn’t simply the subject matter which was actually about screenwriters putting their screenplays for sale on Amazon (although if you need me to tell you why that’s a bad idea you deserve everything that could possibly befall you) it was the bit at the end about the author of said article. This bit in fact: (I have deleted her name because I refuse to give her any publicity)
XXXXXX XXXXXX is an author and screenwriter. She is the author of “Publish Your Screenplay on Kindle.” She plans to publish several of her screenplays on Kindle before year’s end.
So, she’s written a book and an article telling us to do something which she hasn’t actually done herself… yet. Do you really need me to tell you what I think of that?
The sad thing is that there are thousands of people like this who are making money off the back of the writing community by selling experience that they do not actually have and indeed, there are plenty of so-called ‘professional authors’ who actually derive most of their income from talking about the subject of being an er… professional author as opposed to earning money from actually selling books. Or to put it another way, frauds.
This is especially true of the subject of eBook marketing because take it from someone who actually knows, the truth is that whilst the web is awash with articles telling you how to do it, there is actually no magic formula. More often than not, what decides if an eBook is going to sell or not is good old fashioned luck.
Yes, of course there are things you can do to help get the stars if not aligned at least visible and these range from exploiting social networking to writing ranting blogs but the bottom line is that the fundamentals of eBook marketing are exactly the same as they are for traditional publishing. For an aBook by a relatively unknown author to be a success it comes down to the same old thing; right book, right time, right reader, etc, etc.
And that my friend is the secret. You can have it for free.
Dougie Brimson is an author and screenwriter. Thirteen of his fifteen books are available in electronic format including The Crew (which was the most downloaded football title of 2012 and has held the #1 slot on its Amazon and iTunes chart for almost 18 straight months) and his latest comedy, Wings of a Sparrow.
His screen writing credits include the multi-award winning feature Green Street and the forthcoming adaptation of his own novel, Top Dog.