For any writer, be it of book, script, article or blog, reviews are not just important, they are vital.
This is especially true of those just setting out along the rocky path of penmanship and who have followed the self-published author route.
However, as much as we’d like every review to be a glowing endorsement of our creativity, the reality is that not everyone is going to like what we produce. Sadly, those readers are increasingly happy to hit the internet and slaughter both a book and its author if they feel disappointed or worse, cheated.
That is their right of course, they are customers after all, but make no mistake, when this happens to you (and it will happen) it hurts. Bad. After all, if you’ve put your heart and soul into a book, having the former ripped from your chest and publicly stamped on is not exactly a barrel of laughs.
Yet the sad fact is that no matter how good a writer you are, bad reviews are an inevitability and dealing with them goes with the territory.
So how do you do it?
- Accept them for what they are: an individual opinion. Yes, they’re tough to accept and trust me when I tell you that a bad review can eat away at you forever. However, if you’re happy to wallow in the affirmation of a 5* review, you’re got to learn to take the 1* criticism.
- Never respond. Whilst it’s always tempting to rip into a bad reviewer like a rabid dog, leaving aside the fact that it’s bad manners, it’s also inviting trouble. Trolls love a good author spat and if they get hold of you they can do more damage to both your book and your career than you can ever imagine so don’t give them that opening.
- Develop a thick skin, and fast. The more books you produce, the more negative reviews you’re going to get. Conversely, you’re also going to get more positive reviews so keep re-reading those to balance things out.
- Be honest. Reviews aren’t just feedback, they’re market research so if you’re getting more bad than good, it might well be that there is actually some truth in what’s being said. So whereas good reviews will always tell you what works, bad ones will often tell you the rest. Use both as learning tools and use that information to help you make your next book better.
- Enjoy them. Even a bad review means that someone has read your book, YOUR book! Be proud of that and remember, not only does each and every review push your book up the amazon rankings, it also means income. Why do you think authors are so desperate for them? Even bad ones.
Away from books, my next movie, the thriller Three Greens, is moving swiftly toward production with casting of the major roles currently underway. In addition, I am thrilled to announce that another script has been given the green light and with finance in place, is also heading toward casting.
I can’t say much about this new project, but I can guarantee that it’s going to cause quite a stir!
Further information at dougiebrimson.com