Over the last couple of years you might have noticed that the world of the ebook has changed publishing out of all recognition. This is particularly true for mid-list authors such as myself.
No longer under the control of editors or publishers we are now free to go it alone to write what we like and publish it when we like. Trust me, for all kinds of reasons that freedom is liberating!
For the reader, it has been equally revolutionary. Who would have thought five years ago that not only would there be a genuine alternative to good old paper but that there would be books available to download for free at the touch of a button!
But the rise of the ebook has added a new and very important element to the reading process and it is one which not everyone seems to have grasped. It is the power to review. Be it on amazon, iTunes, Goodreads or any of the numerous reader websites, if you enjoy or even dislike a book you are now able to tell the world.
That my friends, is power, real power. And I will tell you why.
As a professional writer of ebooks, whenever I release something new onto the market the promotion of that book falls not to the publisher as it used to, but to me as the author. As a consequence the normal routine is to bombard media outlets, social media, related websites and blogs in the hope that someone will help by providing some publicity.
This, as you can imagine, is an extremely important part of the publishing process because at the end of the day, it doesn’t matter how good a book might be if no one knows about it no one will buy it! But this work can consume an extraordinary amount of time and whilst it can be fabulous fun, it can also prove to be both frustrating and soul destroying.
However, after a certain amount of time you have to get back to the actual process of writing which means that you have to let your latest stand on its merits and fend for itself. It’s at this point that all authors hope that their readers will kick in and take up the task of spreading the word on their behalf. Fundamental to that is the review.
From the readers perspective a review can have many functions but for the majority of authors reviews are promotional tools and in that sense they are almost unrivalled which is why we all ask, plead and even beg readers to post them. It isn’t that we want you to boost our self-esteem (nice though that is!) it’s because the simple truth of the matter is that nothing sells books like word of mouth and these days, that primarily means what readers have to say on the online outlets.
Of course there are people who would never review a book for all kinds of reasons. The usual three being ‘I wouldn’t know what to write’,’ I’d be embarrassed’ or ‘I can’t be arsed.’ But by thinking in this way they are actually missing out on what to me is one of the most exciting elements of the ebook revolution and that’s the potential for the reader to become directly involved in the publishing process.
Because when you download a book be it free or paid, you earn the right to have an opinion. And since your opinion is as good as anyone else’s, rather than keep it to yourself or simply share it with your immediate family why not share it with the global community? You don’t have to say much, just a sentence or two, but anything is better than nothing. Believe me, it can be a great deal of fun!
Equally and just as importantly, by posting a review on one of the online stores such as Amazon and iTunes –and this is the crux of the matter- you instantly become a part of the promotion for that book.
I won’t try and explain the mysteries of the various ranking systems and why every single review counts but think about it in its most basic sense; your glowing review could be the one which introduces someone to the delights of Billy’s Log or The Crew! Surely that has to be worth a few minutes of your time!
And speaking as an author, reviews have other benefits. One of which is that they help me to decide what to write next. For example, I had no idea that there was so much interest in sequels to both Top Dog and Billy’s Log but now, thanks to both the sales figures and the fabulous reviews posted by readers, I do. Which is why you will hopefully soon the sequel to at least one of them within the next 12 months. In addition, I’ve recruited all of my beta readers (the people who read my work before it goes to publication) because they contacted me after posting a review somewhere.
For me that encapsulates why I place so much importance on my readers opinions. Because by posting a review and helping to keep a title or titles selling, they/you allow me to concentrate on the actual process of writing and develop fresh material.
At the end of the day, I hope that’s what people actually want me to be doing as opposed to trying to climb up some journalist rear end in the hope that they might say something nice about my latest. It’s certainly what I’d much rather be doing.
So please, if you have ever read a book and like it, take the time to leave a review somewhere or even mention it on Facebook or Twitter. As I have said a million times each and every one of them genuinely helps and as someone pointed out to me today, a review is a fabulous way of thanking the author for his or her efforts.
One final point on the subject of reviews and just to confirm the importance of what I’ve said above, could I say a huge thanks to all the people who have been posting such kind things on Amazon and iTunes lately. It’s because of you guys that The Crew, Top Dog and Billy’s Log in particular continue to sell so well and I am both humbled and eternally grateful for your fantastic support.