Category Archives: kindle

I’m a mid-list author and I earn my living by writing books that sell. What’s wrong with that?

money, writing, publishing, brimsonI have an admission to make: my name is Dougie Brimson and I am a professional writer. That isn’t an introduction to some kind of warped author or screenwriters anonymous group, it’s a statement of fact.

I mention it because the other day someone asked me what motivates me to write and having thought about it at length, the one thought that kept entering my head was ‘what a stupid bloody question!’ Let’s get this clear once and for all; I write for two reasons: 1. I’m a lazy bastard who likes sitting down all day and 2. I need to make money to facilitate item 1.

That seems fair enough to me but for some strange reason it doesn’t seem to sit well with the literati. For them, the very idea of a writer admitting to being motivated by income rather than some holier-than-thou desire to ‘create’ is almost akin to admitting a being a Brexiter and admiring Margret Thatcher. Mind you, both of those are true of me too.

I have never really understood this thinking. After all, writing anything  isn’t just bloody hard work it takes an awful lot of time as well of a degree of talent so if you’re going to do it, surely the aim must be to get the final work published or filmed? Yet that will only happen if someone thinks that there is potential to sell copies or put bums on seats and if either of these things happen, you make money. That’s how it works and that’s why they are  called the publishing business and the film business.

Yet for some reason, if you as a writer approach the process by looking at the market and giving it what it actually wants as opposed to what some commissioning editor or producer thinks it should have, you are regarded almost as a traitor to the art form. Believe me, I’ve met people who work in publishing, and film for that matter, who genuinely seem to consider being popular as something to be ashamed of (see my blog: Why are publishers so scared of lad-lit).

Well sod that. I might never win the Booker prize or receive invites to the Hay festival but I know my market, I know what it wants and I’m happy to provide it with as much as I can and as often as I can. If the literary world doesn’t get that simple commercial reality then screw them.

The reason why this is so relevant is because as some people are already aware, In The Know, the third book in the The Crew/Top Dog trilogy has just been published and whilst I’m looking forward to seeing it on various bookshelves, I’m equally excited about knowing that it’s available to download as an ebook.

There are numerous reasons for this (most of which are quite tedious) but the two main ones have to do with speed and money.

It can take months, sometimes years, for a manuscript to make the journey from laptop to Waterstones and even longer for the meagre percentage of the cover price to reach the authors bank. With less and less independent bookshops stocking books like mine, that means either my publisher selling direct via their website or relying almost entirely on Amazon or online stores. Not that there’s anything wrong with that, far from it. Quite why I’m expected to show loyalty to indie book stores just because I’m an author genuinely escapes me when they do nothing for me at all.

However, with an ebook, especially a self-published eBook, it can be online, on sale and on Kindles within hours and any royalties in the bank within 3 months. More importantly, even though eBooks are significantly cheaper than paperbacks, that royalty is higher.

As a professional writer, that’s significant because at the end of the day, whilst I’ve sold plenty of books (around 1,000,000 at the last count) I’m not JK Rowling or Jeffrey Archer and I don’t get offered 6 figure advances. My income is generated primarily by sales. Equally, writing for the market I do, it’s highly unlikely that I’ll get my books reviewed in the mainstream media nor will I feature in the Sunday supplements spread across a comfy sofa so the chances of crossing over into the mainstream are minimal at best.

Don’t get me wrong, I cannot even begin to tell you how much I appreciate every single email, tweet, letter or comment I receive about my writing and when it comes to motivation, nothing works as effectively as praise from readers. But I also appreciate the income that my work generates if for no other reason than it buys me time, food and motorcycles. So anything I can do to increase that income and the speed with which it arrives, has to be a good thing.

The downside of course, is that by stepping away from the more traditional publishing route I’m actually taking work away from the very people who have for years been in control of my career.

I get no pleasure from that and with my paperbacks now being printed in Poland, I’ll certainly miss the thrill of watching my next book roll off the presses but at the end of the day, whilst my approach might not win me any friends in publishing, no editor would work for nothing and I’ll be buggered if I’m going to either.

violence, racism, racist, anal sex, oral sex, bum,On the subject of ebooks, it continues to astonish me that since it was first released as an ebook in November 2011, The Crew has almost continually held onto one of the top 2 slots on both its Amazon and iTunes chart and continues to receive 5* reviews as recently as yesterday.

Thank you to everyone who has brought copies and rest assured, as long as people keep buying them, I’ll keep writing them because to me, the reader is and always will be the most important person in the whole process. Which is kind of the point.

@dougiebrimson

sex, lads romance, love, vibrator, george clooney, fartDougie Brimson is the author of 16 books as well as the writer of a number of award winning movies including the cult classic, Green Street.

His books and DVD’s are available from both Amazon and iTunes

hooligan,hooliganism,writing,writer,author,screenwriting,greenstreet,sex

Why I love my readers (and why their reviews are so important!)

I love my readers.
I love my readers! Come on, give us a cuddle!

Over the last couple of years you might have noticed that the world of the ebook has changed publishing out of all recognition. This is particularly true for mid-list authors such as myself.

No longer under the control of editors or publishers we are now free to go it alone to write what we like and publish it when we like. Trust me, for all kinds of reasons that freedom is liberating!

For the reader, it has been equally revolutionary. Who would have thought five years ago that not only would there be a genuine alternative to good old paper but that there would be books available to download for free at the touch of a button!

But the rise of the ebook has added a new and very important element to the reading process and it is one which not everyone seems to have grasped. It is the power to review. Be it on amazon, iTunes, Goodreads or any of the numerous reader websites, if you enjoy or even dislike a book you are now able to tell the world.

That my friends, is power, real power. And I will tell you why.

As a professional writer of ebooks, whenever I release something new onto the market the promotion of that book falls not to the publisher as it used to, but to me as the author. As a consequence the normal routine is to bombard media outlets, social media, related websites and blogs in the hope that someone will help by providing some publicity.

This, as you can imagine, is an extremely important part of the publishing process because at the end of the day, it doesn’t matter how good a book might be if no one knows about it no one will buy it! But this work can consume an extraordinary amount of time and whilst it can be fabulous fun, it can also prove to be both frustrating and soul destroying.

However, after a certain amount of time you have to get back to the actual process of writing which means that you have to let your latest stand on its merits and fend for itself. It’s at this point that all authors hope that their readers will kick in and take up the task of spreading the word on their behalf. Fundamental to that is the review.

From the readers perspective a review can have many functions but for the majority of authors reviews are promotional tools and in that sense they are almost unrivalled which is why we all ask, plead and even beg readers to post them. It isn’t that we want you to boost our self-esteem (nice though that is!) it’s because the simple truth of the matter is that nothing sells books like word of mouth and these days, that primarily means what readers have to say on the online outlets.

Of course there are people who would never review a book for all kinds of reasons. The usual three being ‘I wouldn’t know what to write’,’ I’d be embarrassed’ or ‘I can’t be arsed.’ But by thinking in this way they are actually missing out on what to me is one of the most exciting elements of the ebook revolution and that’s the potential for the reader to become directly involved in the publishing process.

Because when you download a book be it free or paid, you earn the right to have an opinion. And since your opinion is as good as anyone else’s, rather than keep it to yourself or simply share it with your immediate family why not share it with the global community? You don’t have to say much, just a sentence or two, but anything is better than nothing. Believe me, it can be a great deal of fun!

Equally and just as importantly, by posting a review on one of the online stores such as Amazon and iTunes –and this is the crux of the matter- you instantly become a part of the promotion for that book.

I won’t try and explain the mysteries of the various ranking systems and why every single review counts but think about it in its most basic sense; your glowing review could be the one which introduces someone to the delights of Billy’s Log or The Crew! Surely that has to be worth a few minutes of your time!

And speaking as an author, reviews have other benefits. One of which is that they help me to decide what to write next. For example, I had no idea that there was so much interest in sequels to both Top Dog and Billy’s Log but now, thanks to both the sales figures and the fabulous reviews posted by readers, I do. Which is why you will hopefully soon the sequel to at least one of them within the next 12 months. In addition, I’ve recruited all of my beta readers (the people who read my work before it goes to publication) because they contacted me after posting a review somewhere.

For me that encapsulates why I place so much importance on my readers opinions. Because by posting a review and helping to keep a title or titles selling, they/you allow me to concentrate on the actual process of writing and develop fresh material.

At the end of the day, I hope that’s what people actually want me to be doing as opposed to trying to climb up some journalist rear end in the hope that they might say something nice about my latest. It’s certainly what I’d much rather be doing.

So please, if you have ever read a book and like it, take the time to leave a review somewhere or even mention it on Facebook or Twitter. As I have said a million times each and every one of them genuinely helps and as someone pointed out to me today, a review is a fabulous way of thanking the author for his or her efforts.

One final point on the subject of reviews and just to confirm the importance of what I’ve said above, could I say a huge thanks to all the people who have been posting such kind things on Amazon and iTunes lately. It’s because of you guys that The Crew, Top Dog and Billy’s Log in particular continue to sell so well and I am both humbled and eternally grateful for your fantastic support.

sexy lads romance love
Billy’s Log – autobiography?

You can order all of my books by clicking on either of the following links. Amazon  iTunes. And keep an eye on my website for more details of the latest projects. 

@dougiebrimson

 

How to beat an online troll.

amazon, itunes, ebooks, author, brimson, football, soccer, troll, bullies
An Amazon troll.

Much is being made about the subject of trolls this morning and as someone who has endured their fair share of troll wars over the years, I thought it worth exploring one aspect of this issue which rarely receives any mainstream media coverage. The issue of the amazon trolls.

Now I love Amazon, it’s amazing. Not simply for the fact that it offers brilliant prices on just about everything but because it’s where I sell most of my books. Not just in the UK either, but around the world.

However, my favourite online retailer does have a dark side and it is one which all authors need to be aware of; the forums.

As an idea of course, a place where readers can talk about books is brilliant. Not just to enhance the experience of readership but also because a lot of people like to support authors and promote new ones which is not something to be sniffed at. Conversely, it is also a great way to let people know that you might not have enjoyed a particular book as well as hopefully, providing an explanation as to why. This however, is where the problems can sometimes arise. Primarily because of the trolls who lurk there.

Now I always advise authors to avoid responding to reader reviews and especially to comments for the simple reason that reviews are an individual’s opinion and are generally posted for the benefit of other readers. And whilst they can be incredibly useful to authors for all kinds of reasons, they are not written for them/you/me.

There are obviously exceptions to that, the primary ones being to thank someone who has been particularly complimentary or to point someone who has loved a book in the direction of a sequel if such a thing exists. However, when someone posts something negative, be it about the story, the writing or even the grammar, whilst the natural instinct is to respond, it is imperative that you avoid the temptation and instead, bite the bullet and take it on the chin. If you don’t, you potentially open yourself up to a world of pain for nothing excites the amazon trolls more than a sniff of a stroppy author.

As a result, before you know it, you could find yourself under attack and those attacks can very quickly get very personal. They can also become relentless as the literary trolls are prone to hunting in packs. Don’t think they will confine their activities to Amazon either. Oh no, upset the trolls and they’ll fairly quickly be rubbishing you on Goodreads, Facebook and even Twitter. And those attacks can go on for weeks, months, even years.

Indeed, so bad can they get that they don’t just damage the book, they can easily undermine the reputation and even confidence of the author. I know of numerous writers who have actually withdrawn their books from sale simply because they can’t handle the abuse they’ve received. Occasionally, they have got so bad that the police have had to become involved.

Quite what drives these people on escapes me. Although I suspect both jealousy and sad, empty lives have a lot to do with it. However, to delve into the psyche of these bullies gives them exactly the kind of power and importance that they crave so it’s far better to simply laugh them off, ignore them and simply keep churning out good solid work. Because ultimately, that’s what they want to stop you doing, which is ironic given that they all claim to love books.

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top dog, brimson. hooligans, author, film, screenwriting, violence, crime, thrillerDougie Brimson is the author of 15 books, the bulk of which are now available as eBooks. These include the thrillers, The Crew which has held the #1 slot on its Amazon chart for approaching 5 years and is now FREE, its sequel, Top Dog, which is also an award winning movie and the new football comedy, Wings of a Sparrow.

Details of all books as well as links to buy can be found by clicking here!  

The art of killing for fun.

I kill a lot of people, I hurt a lot more. And believe me, it’s great fun.

I am of course, talking in the purely literary sense (officer) but it is fair to say that there is something extremely satisfying about inflicting pain on someone even if it is only in my warped brain. And since I’m currently working on something which involves doing it to an awful lot of people in all kinds of settings, I thought I’d write a quick blog about how I go about it.

There are actually two elements to scenes of this kind, the actual mechanics and the set up and execution (pun intended).

To deal with the latter first, there is obviously a huge difference between screen and book given that most film tends to remove the element of imagination. So as a screenwriter, what you’re looking to develop is a scene that will stick firmly in the viewers mind. Primarily because those ‘Holy Fuck, did you see…’ moments are marketing gold. Both for the film and, just as importantly, for the writer.

But generally speaking, for me they come not from what is being done but how it’s being done. The electric drill scene in We Still Kill The Old Way is a good example as this is the one most people ask me about when talking about that film. However, I’d had that specific idea in my head for years and in truth, whilst it’s not very nice, it’s hardly anything spectacular. What actually makes it memorable is the dialogue and in particular, the almost comedic matter-o-fact way in which Butch goes about his gruesome work.

The printed word requires an entirely different approach because as an author, you have to effectively outline the picture in the readers head and give them the space to colour it in. The key to doing that is to be both inventive and realistic in the setting and totally honest with your characters and their motivation. If you can take a reader to the point where they can imagine what they’re reading being done to them (or by them in certain cases!) you’ve cracked it. 

Central to it all of course, is the mechanics of the infliction and to be fair, this is where the writers imagination comes to the fore because if there are a lot of incidents, each one needs to be different from the last. But, and this is quite important, I never plan those when I’m actually writing. By the time I’m putting pen to paper, I’ll already have them firmly fixed in my head because I want to put all my development time into characters and plot rather than detail. 

Indeed, it’s fair to say that I’ve whiled away many an hour between projects thinking about ways to inflict pain on people with everything from cable ties to hot exhaust pipes and all points in between!

Doing it like this has other benefits. Not only is it a great way to pass the time when driving but if someone has pissed you off, you have a ready made victim which believe me, is often a great incentive to be extra brutal! 

In fact, if you ever read or see anything of mine which really makes you wince, pound to a pinch of poo that when I came up with the idea, I had a very specific individual in mind.

Who knows, it might even have been you!

@dougiebrimson

sex, lads romance, love, vibrator, george clooney, fartMy numerous books including the football comedy Wings of a Sparrow and the #1 thrillers,The Crew and Top Dog are available from both Amazon and iTunes.  

Please click on the relevant link for more information.

Book signings? That’ll be a no…. mostly.

russia, st. petersburg, author, green street, top dog, wings of a sparrowWhen I first became an author, one of the things I looked forward to was the opportunity to go on book tours. These, I imagined, would be huge affairs where people would queue around blocks waiting for me to sign books whilst at the same time fawning all over me telling me how awesome I am and let’s be honest, who wouldn’t want that?

For some people I suspect, that’s exactly what they’re like. For me however, they are slightly different. Well OK, they are totally different. Alright then, I don’t do them at all. At least not in the UK.

The reasons for this are many and varied but the primary one is that as someone who still struggles to come to terms with the fact that I’m actually getting away with writing for a living, the idea that people would actually take time out of their busy lives to come and see me in the flesh simply because I am an ‘author’ that they like does not actually compute. That’s not false modesty, it’s fact.

There is however, an exception to this and it’s one which has in many respects, crept up on me. Because for some bizarre reason, my books are becoming increasingly popular abroad and if an overseas publisher invites me, I always go and I always sign. And I love it!

I mention this now because I have just returned from St. Petersburg where I did a shed load of PR to launch the Russian translation of Wings of a Sparrow.

This was actually my third visit to the city and I really do love it there which is ironic given that I spent 18 years helping to repel the might of the Soviet Union as a member of Her Majesties armed forces. To say it the trip was a blast is an understatement and as always, it was a series of brilliant experiences punctuated with the odd bout of terror. Let me tell you, being driven at speed through the suburbs of a Russian city by four blokes you’ve never seen before and no idea of your destination certainly focusses the mind!

Of course as always, I had nothing to worry about because that’s just the way things are done over there. Indeed, everyone I met was amazingly warm and generous and all of the signings and events were brilliant. So much so in fact, that plans are already afoot to go back next year. This time equipped with some better Russian language skills I hope!

readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, green street, elijah wood, leo gregory, charlie hunnam, essex boysThe success of the trip has however, got me thinking. For with Wings of a Sparrow and The Crew due to hit the bookshelves of the UK before the end of November and both Top Dog and We Still Kill The Old Way heading for filming within the next six months, has the time come to actually think about doing some signings over here?

Or would that, as I suspect and indeed, fear, be too pretentious?

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Wings of a Sparrow will be published by Caffeine Nights Publishing on October 21st. It is available to pre-order from Amazon by clicking here. If you would prefer an eBook, you can download it now via here.

Further information can be found at dougiebrimson.com

Book signings? That’ll be a no…. mostly.

russia, st. petersburg, author, green street, top dog, wings of a sparrowWhen I first became an author, one of the things I looked forward to was the opportunity to go on book tours. These, I imagined, would be huge affairs where people would queue around blocks waiting for me to sign books whilst at the same time fawning all over me telling me how awesome I am and let’s be honest, who wouldn’t want that?

For some people I suspect, that’s exactly what they’re like. For me however, they are slightly different. Well OK, they are totally different. Alright then, I don’t do them at all. At least not in the UK.

The reasons for this are many and varied but the primary one is that as someone who still struggles to come to terms with the fact that I’m actually getting away with writing for a living, the idea that people would actually take time out of their busy lives to come and see me in the flesh simply because I am an ‘author’ that they like does not actually compute. That’s not false modesty, it’s fact.

There is however, an exception to this and it’s one which has in many respects, crept up on me. Because for some bizarre reason, my books are becoming increasingly popular abroad and if an overseas publisher invites me, I always go and I always sign. And I love it!

I mention this now because I have just returned from St. Petersburg where I did a shed load of PR to launch the Russian translation of Wings of a Sparrow.

This was actually my third visit to the city and I really do love it there which is ironic given that I spent 18 years helping to repel the might of the Soviet Union as a member of Her Majesties armed forces. To say it the trip was a blast is an understatement and as always, it was a series of brilliant experiences punctuated with the odd bout of terror. Let me tell you, being driven at speed through the suburbs of a Russian city by four blokes you’ve never seen before and no idea of your destination certainly focusses the mind!

Of course as always, I had nothing to worry about because that’s just the way things are done over there. Indeed, everyone I met was amazingly warm and generous and all of the signings and events were brilliant. So much so in fact, that plans are already afoot to go back next year. This time equipped with some better Russian language skills I hope!

readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, green street, elijah wood, leo gregory, charlie hunnam, essex boysThe success of the trip has however, got me thinking. For with Wings of a Sparrow and The Crew due to hit the bookshelves of the UK before the end of November and both Top Dog and We Still Kill The Old Way heading for filming within the next six months, has the time come to actually think about doing some signings over here?

Or would that, as I suspect and indeed, fear, be too pretentious?

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Wings of a Sparrow will be published by Caffeine Nights Publishing on October 21st. It is available to pre-order from Amazon by clicking here. If you would prefer an eBook, you can download it now via here.

Further information can be found at dougiebrimson.com

The joy of Screenwriting. Honest guv.

writer, brimson, lazy, ebooks, amazon, itunes, screenwriting, author, novel, green street, sex, monkey, imac, windowsThe other day, whilst talking to someone about the process of writing, the subject turned to Top Dog and the task of adapting my own novel to the big screen.

This, they claimed, would be easier than writing a ‘real’ film because I already had the advantage of knowing both the story and the characters inside out.

Later, as they were recovering in Accident and Emergency (well, they certainly were in my head) I pointed out to them that the exact opposite is true. Primarily because it ceases to be ‘my’ story the second a producer shows an interest.

Instead, from that point on it becomes about writing a treatment and then a script which would excite and entice directors, financiers and actors and as a result, things have to be tweaked, added and/or deleted to give it that wow-factor and make it appeal. And by things, I mean scenes and roles all of which meant work for me.

The whole process begins again when people actually do start to come on board for each of them have their own ideas and thoughts all of which relate to the script and all of which involve additional writing. It becomes even more complicated when the director becomes attached because from that point it becomes his movie and as such, I as the writer, am at his beck and call.

Now I know there will people reading this thinking that I’m exaggerating but to put it into perspective, tomorrow I will be working on the fifth rewrite of the script for Top Dog. A script remember, which is based on a novel I actually wrote! By any stretch of the imagination, especially for someone like me who still has no idea how they’re getting away with it, that’s a tough ask.

And at times, it has been tough. Sitting and listening to your work being ripped to shreds gives new meaning to the term soul-destroying but -and this is the lesson I’d give to any writer who finds themselves in the same position- when you are confident in the people doing the shredding and know that all they want to do is improve your work, it becomes an incredible learning experience and when it all comes together, is fantastically rewarding.

But boy, will I be glad when it’s over. Although the truth is that this is only the first stage. There are things lurking on the horizon which are already giving me cold sweats! More of that nearer the event!

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football, self publishing, soccer, money, inheritance, premiership, england, watford, zola, football, soccer, brimson, wembley, crystal palace, top dog, green streetI’m delighted and not a little excited to announce that I have signed a deal with publisher Caffeine Night to put Wings of a Sparrow into print. The book should be out in August and will be available in all major bookstores.

Caffeine Nights will also be reissuing The Crew later this year and will be producing a movie-tie in of Top Dog next year. More news on that here

And on the subject of Top Dog, there should be some big news announced within the next couple of weeks so please keep an eye out.

Exciting times!

How NOT to sell your eBook.

author, writer, writing, screenwriting, amazon, itunes, kindle, books, greenstreet, top dog, essex boys, sex, bollocks, bullshit

This morning, whilst staring out of the window at the white-out that karma is continuing to inflict on me to keep me off my motorbike as punishment for my former ill-deeds, it occurred to me that I hadn’t blogged for a while.

To be fair, not that many people actually read my blog anyway and so my failing to post anything is no great loss to humanity. However, shortly afterwards, a notification mail landed in my inbox from one of the many writing sites I once subscribed to (yet never take any notice of) which contained a link pointing me toward an article about the importance of blogging to authors.

As a believer in omens, I took this as a sign and gave the article a read because the thought struck me that it might contain some golden nugget of information which would change everything and propel my blog numbers into the stratosphere. It didn’t. It was instead, bollocks.

Now I’m not knocking blogging and indeed, am well aware of the irony to be found in the fact that I am er… blogging. However, there is a massive difference between blogging as a way of letting off steam, entertaining or even showcasing and blogging to ‘teach’. Because speaking as a professional author with a degree of experience about what does and doesn’t work, I can say with some authority that 90% of the blogs I’ve ever read relating to writing are inane drivel. I’d even go so far as to say that most are written by people who have little or no actual experience of anything except rewriting other people’s articles and passing them off as their own which is little more than a con.

The reason it continues of course, is that so many people want to be authors and make their living selling their books. Yet the simple reality is that if you want to sell books then there is only one thing that will do it for you and that isn’t reading about how to sell books or even writing about how to sell books, it’s actually sitting down and writing books. And if you want to sell lots of them, write good books because if you do that, the rest will eventually take care of itself.

That my friends, is as good a piece of writing advice as you will ever read anywhere.

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readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, green street, elijah wood, leo gregory, charlie hunnam, essex boysI am not a little delighted to say that my novel The Crew continues to hold onto the #1 slot on both its Amazon and iTunes chart which means that it is now approaching 18 months as the top downloaded sports book in the UK. That’s none too shabby even if I say so myself so could I say a huge thanks to everyone who has read and reviewed it. It really is most appreciated not least because as I have said many times, nothing sells books like word of mouth (and that includes blogs! – see above).

Of course the recent news that Top Dog is heading for big screen has helped immeasurably and we have taken huge and very exciting strides with that project in recent weeks. All being well, I’ll be able to reveal details of where we are with it quite soon.

And on the subject of Billy Evans and his exploits, work is progressing well on the third book in the series and I am still battling away to get my latest novel, Wings of a Sparrow, to the screen. Ironically, I receive more mails asking me about that than almost anything else which is really most gratifying because it means that the story has actually struck a chord with people which is kind of the point!

How I discovered the most unique eBook marketing tactic ever.

ebook, marketing, social media, kindle, facebook, twitter, brimson, trolls, money, amazon, itunes, booksMy previous blog regarding eBook marketing generated a quite astonishing response and in doing so, inspired me take a fresh look at my own performance in an effort to examine what has and hasn’t worked for me.

As I said in that blog (which can be found here) I am a firm believer in the notion that there is no magic formula for eBook success and that for the most part, it boils down to one simple thing: how much luck you can create for yourself. And if you need me to explain that to you, then I would suggest that marketing really isn’t your strong point.

For the most part, I’m quite happy that the majority of what I am doing is proving effective and am also confident that I’m meeting the right balance between marketing and writing given that fresh output is vital to maintain an authors platform. Something that is fundamental to long term success and, by extension, my income.

However,  as someone who is prone to thinking laterally, it also got me thinking about ways of selling books which might not have been tried before. And then it struck me. Potentially the greatest marketing idea ever.

You see like every author who writes for money, my focus has always been on how to reach potential readers and hopefully, encourage them to buy books. This after all, being the very point of eBook marketing.

Thus far, I have done this by exploiting my USP and utilising the tactic of target marketing with to be fair, a reasonable degree of success. But like all authors, like all businesses in fact, I have more than one USP. I actually have several.

So what I did was to write them all down and consider the ones I hadn’t used before and as soon as I did that, one in particular jumped out and punched me square in the face.

You see, I am hated. Seriously. This hate originates from the fact that when I began writing, I wrote about a subject and within a genre which was, to say the least, controversial. Not just to those on the outside, but to many people on the inside.

As a consequence, I received all kinds of abuse ranging from hand gestures at football matches to death threats on the telephone. Just as importantly, whilst after 16 years as a writer (and having seen off 99% of the people who jumped on my writing coat tails) that hatred has dissipated somewhat, there is still a huge amount of dislike for me and my books and this most often manifests itself, not surprisingly, on Facebook. Usually in the form of posts urging me not to write any more books because they are (quote) crap.

The key of course, is how to exploit that hate and the answer was fairly simple. Don’t look for people who want to buy my books, target my greatest and most vocal critics and offer them the opportunity to actually stop me writing. And so to kick start this process, I posted the following on Twitter and on areas of Facebook where I know they lurk:

I’ve had an epic idea. If everyone who hates my books buys just one, I can retire from writing which means there will be no more…. ever. That has to be worth 99p/$2 of anyone’s money yes?  So why not do your bit and buy one here!  

Time will tell how successful it will be. But it will certainly be fun finding out.

.

readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, green street, elijah wood, leo gregory, charlie hunnam, essex boysIronically, given the above post, my sales seem to be increasing across the board. Billy’s Log and Top Dog in particular have shown steady growth whilst The Crew continues its 18 month run at number one on the free sports book download chart. Proof, if any were needed, that what I do continues to work.

Maybe I should write a book about my methods! Now that would be funny…

Finally, the picture on the left is the sales poster for the movie adaptation of Top Dog which will shortly go into pre-production hopefully ahead of filming in the summer. I really like it, but what do you think?

How I discovered the most unique eBook marketing tactic ever.

ebook, marketing, social media, kindle, facebook, twitter, brimson, trolls, money, amazon, itunes, booksMy previous blog regarding eBook marketing generated a quite astonishing response and in doing so, inspired me take a fresh look at my own performance in an effort to examine what has and hasn’t worked for me.

As I said in that blog (which can be found here) I am a firm believer in the notion that there is no magic formula for eBook success and that for the most part, it boils down to one simple thing: how much luck you can create for yourself. And if you need me to explain that to you, then I would suggest that marketing really isn’t your strong point.

For the most part, I’m quite happy that the majority of what I am doing is proving effective and am also confident that I’m meeting the right balance between marketing and writing given that fresh output is vital to maintain an authors platform. Something that is fundamental to long term success and, by extension, my income.

However,  as someone who is prone to thinking laterally, it also got me thinking about ways of selling books which might not have been tried before. And then it struck me. Potentially the greatest marketing idea ever.

You see like every author who writes for money, my focus has always been on how to reach potential readers and hopefully, encourage them to buy books. This after all, being the very point of eBook marketing.

Thus far, I have done this by exploiting my USP and utilising the tactic of target marketing with to be fair, a reasonable degree of success. But like all authors, like all businesses in fact, I have more than one USP. I actually have several.

So what I did was to write them all down and consider the ones I hadn’t used before and as soon as I did that, one in particular jumped out and punched me square in the face.

You see, I am hated. Seriously. This hate originates from the fact that when I began writing, I wrote about a subject and within a genre which was, to say the least, controversial. Not just to those on the outside, but to many people on the inside.

As a consequence, I received all kinds of abuse ranging from hand gestures at football matches to death threats on the telephone. Just as importantly, whilst after 16 years as a writer (and having seen off 99% of the people who jumped on my writing coat tails) that hatred has dissipated somewhat, there is still a huge amount of dislike for me and my books and this most often manifests itself, not surprisingly, on Facebook. Usually in the form of posts urging me not to write any more books because they are (quote) crap.

The key of course, is how to exploit that hate and the answer was fairly simple. Don’t look for people who want to buy my books, target my greatest and most vocal critics and offer them the opportunity to actually stop me writing. And so to kick start this process, I posted the following on Twitter and on areas of Facebook where I know they lurk:

I’ve had an epic idea. If everyone who hates my books buys just one, I can retire from writing which means there will be no more…. ever. That has to be worth 99p/$2 of anyone’s money yes?  So why not do your bit and buy one here!  

Time will tell how successful it will be. But it will certainly be fun finding out.

.

readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, green street, elijah wood, leo gregory, charlie hunnam, essex boysIronically, given the above post, my sales seem to be increasing across the board. Billy’s Log and Top Dog in particular have shown steady growth whilst The Crew continues its 18 month run at number one on the free sports book download chart. Proof, if any were needed, that what I do continues to work.

Maybe I should write a book about my methods! Now that would be funny…

Finally, the picture on the left is the sales poster for the movie adaptation of Top Dog which will shortly go into pre-production hopefully ahead of filming in the summer. I really like it, but what do you think?