How NOT to sell your eBook.

author, writer, writing, screenwriting, amazon, itunes, kindle, books, greenstreet, top dog, essex boys, sex, bollocks, bullshit

This morning, whilst staring out of the window at the white-out that karma is continuing to inflict on me to keep me off my motorbike as punishment for my former ill-deeds, it occurred to me that I hadn’t blogged for a while.

To be fair, not that many people actually read my blog anyway and so my failing to post anything is no great loss to humanity. However, shortly afterwards, a notification mail landed in my inbox from one of the many writing sites I once subscribed to (yet never take any notice of) which contained a link pointing me toward an article about the importance of blogging to authors.

As a believer in omens, I took this as a sign and gave the article a read because the thought struck me that it might contain some golden nugget of information which would change everything and propel my blog numbers into the stratosphere. It didn’t. It was instead, bollocks.

Now I’m not knocking blogging and indeed, am well aware of the irony to be found in the fact that I am er… blogging. However, there is a massive difference between blogging as a way of letting off steam, entertaining or even showcasing and blogging to ‘teach’. Because speaking as a professional author with a degree of experience about what does and doesn’t work, I can say with some authority that 90% of the blogs I’ve ever read relating to writing are inane drivel. I’d even go so far as to say that most are written by people who have little or no actual experience of anything except rewriting other people’s articles and passing them off as their own which is little more than a con.

The reason it continues of course, is that so many people want to be authors and make their living selling their books. Yet the simple reality is that if you want to sell books then there is only one thing that will do it for you and that isn’t reading about how to sell books or even writing about how to sell books, it’s actually sitting down and writing books. And if you want to sell lots of them, write good books because if you do that, the rest will eventually take care of itself.

That my friends, is as good a piece of writing advice as you will ever read anywhere.

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readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, green street, elijah wood, leo gregory, charlie hunnam, essex boysI am not a little delighted to say that my novel The Crew continues to hold onto the #1 slot on both its Amazon and iTunes chart which means that it is now approaching 18 months as the top downloaded sports book in the UK. That’s none too shabby even if I say so myself so could I say a huge thanks to everyone who has read and reviewed it. It really is most appreciated not least because as I have said many times, nothing sells books like word of mouth (and that includes blogs! – see above).

Of course the recent news that Top Dog is heading for big screen has helped immeasurably and we have taken huge and very exciting strides with that project in recent weeks. All being well, I’ll be able to reveal details of where we are with it quite soon.

And on the subject of Billy Evans and his exploits, work is progressing well on the third book in the series and I am still battling away to get my latest novel, Wings of a Sparrow, to the screen. Ironically, I receive more mails asking me about that than almost anything else which is really most gratifying because it means that the story has actually struck a chord with people which is kind of the point!

How I discovered the most unique eBook marketing tactic ever.

ebook, marketing, social media, kindle, facebook, twitter, brimson, trolls, money, amazon, itunes, booksMy previous blog regarding eBook marketing generated a quite astonishing response and in doing so, inspired me take a fresh look at my own performance in an effort to examine what has and hasn’t worked for me.

As I said in that blog (which can be found here) I am a firm believer in the notion that there is no magic formula for eBook success and that for the most part, it boils down to one simple thing: how much luck you can create for yourself. And if you need me to explain that to you, then I would suggest that marketing really isn’t your strong point.

For the most part, I’m quite happy that the majority of what I am doing is proving effective and am also confident that I’m meeting the right balance between marketing and writing given that fresh output is vital to maintain an authors platform. Something that is fundamental to long term success and, by extension, my income.

However,  as someone who is prone to thinking laterally, it also got me thinking about ways of selling books which might not have been tried before. And then it struck me. Potentially the greatest marketing idea ever.

You see like every author who writes for money, my focus has always been on how to reach potential readers and hopefully, encourage them to buy books. This after all, being the very point of eBook marketing.

Thus far, I have done this by exploiting my USP and utilising the tactic of target marketing with to be fair, a reasonable degree of success. But like all authors, like all businesses in fact, I have more than one USP. I actually have several.

So what I did was to write them all down and consider the ones I hadn’t used before and as soon as I did that, one in particular jumped out and punched me square in the face.

You see, I am hated. Seriously. This hate originates from the fact that when I began writing, I wrote about a subject and within a genre which was, to say the least, controversial. Not just to those on the outside, but to many people on the inside.

As a consequence, I received all kinds of abuse ranging from hand gestures at football matches to death threats on the telephone. Just as importantly, whilst after 16 years as a writer (and having seen off 99% of the people who jumped on my writing coat tails) that hatred has dissipated somewhat, there is still a huge amount of dislike for me and my books and this most often manifests itself, not surprisingly, on Facebook. Usually in the form of posts urging me not to write any more books because they are (quote) crap.

The key of course, is how to exploit that hate and the answer was fairly simple. Don’t look for people who want to buy my books, target my greatest and most vocal critics and offer them the opportunity to actually stop me writing. And so to kick start this process, I posted the following on Twitter and on areas of Facebook where I know they lurk:

I’ve had an epic idea. If everyone who hates my books buys just one, I can retire from writing which means there will be no more…. ever. That has to be worth 99p/$2 of anyone’s money yes?  So why not do your bit and buy one here!  

Time will tell how successful it will be. But it will certainly be fun finding out.

.

readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, green street, elijah wood, leo gregory, charlie hunnam, essex boysIronically, given the above post, my sales seem to be increasing across the board. Billy’s Log and Top Dog in particular have shown steady growth whilst The Crew continues its 18 month run at number one on the free sports book download chart. Proof, if any were needed, that what I do continues to work.

Maybe I should write a book about my methods! Now that would be funny…

Finally, the picture on the left is the sales poster for the movie adaptation of Top Dog which will shortly go into pre-production hopefully ahead of filming in the summer. I really like it, but what do you think?

How I discovered the most unique eBook marketing tactic ever.

ebook, marketing, social media, kindle, facebook, twitter, brimson, trolls, money, amazon, itunes, booksMy previous blog regarding eBook marketing generated a quite astonishing response and in doing so, inspired me take a fresh look at my own performance in an effort to examine what has and hasn’t worked for me.

As I said in that blog (which can be found here) I am a firm believer in the notion that there is no magic formula for eBook success and that for the most part, it boils down to one simple thing: how much luck you can create for yourself. And if you need me to explain that to you, then I would suggest that marketing really isn’t your strong point.

For the most part, I’m quite happy that the majority of what I am doing is proving effective and am also confident that I’m meeting the right balance between marketing and writing given that fresh output is vital to maintain an authors platform. Something that is fundamental to long term success and, by extension, my income.

However,  as someone who is prone to thinking laterally, it also got me thinking about ways of selling books which might not have been tried before. And then it struck me. Potentially the greatest marketing idea ever.

You see like every author who writes for money, my focus has always been on how to reach potential readers and hopefully, encourage them to buy books. This after all, being the very point of eBook marketing.

Thus far, I have done this by exploiting my USP and utilising the tactic of target marketing with to be fair, a reasonable degree of success. But like all authors, like all businesses in fact, I have more than one USP. I actually have several.

So what I did was to write them all down and consider the ones I hadn’t used before and as soon as I did that, one in particular jumped out and punched me square in the face.

You see, I am hated. Seriously. This hate originates from the fact that when I began writing, I wrote about a subject and within a genre which was, to say the least, controversial. Not just to those on the outside, but to many people on the inside.

As a consequence, I received all kinds of abuse ranging from hand gestures at football matches to death threats on the telephone. Just as importantly, whilst after 16 years as a writer (and having seen off 99% of the people who jumped on my writing coat tails) that hatred has dissipated somewhat, there is still a huge amount of dislike for me and my books and this most often manifests itself, not surprisingly, on Facebook. Usually in the form of posts urging me not to write any more books because they are (quote) crap.

The key of course, is how to exploit that hate and the answer was fairly simple. Don’t look for people who want to buy my books, target my greatest and most vocal critics and offer them the opportunity to actually stop me writing. And so to kick start this process, I posted the following on Twitter and on areas of Facebook where I know they lurk:

I’ve had an epic idea. If everyone who hates my books buys just one, I can retire from writing which means there will be no more…. ever. That has to be worth 99p/$2 of anyone’s money yes?  So why not do your bit and buy one here!  

Time will tell how successful it will be. But it will certainly be fun finding out.

.

readers, film, ebooks, itunes, amazon, blog, publishing, author, writing, top dog, brimson, screenwriting, the crew, green street, elijah wood, leo gregory, charlie hunnam, essex boysIronically, given the above post, my sales seem to be increasing across the board. Billy’s Log and Top Dog in particular have shown steady growth whilst The Crew continues its 18 month run at number one on the free sports book download chart. Proof, if any were needed, that what I do continues to work.

Maybe I should write a book about my methods! Now that would be funny…

Finally, the picture on the left is the sales poster for the movie adaptation of Top Dog which will shortly go into pre-production hopefully ahead of filming in the summer. I really like it, but what do you think?

The one fact all authors should know about eBook marketing.

life, work, money, sex, military, football, marriage, kids, writing, ebooks, author, marketing, blogging, Writing is, by its very nature, an odd profession. After all, if you strip it back to basics it involves spending most of your time on your own making up stories.

That said, it’s also a pretty cool way of earning a living not least because I get to spend most of my time on my own making up stories.

Now obviously I am not the only person to see this as a positive attraction because there are seemingly many people out there who wish to follow in my footsteps and fair play to them I say. Indeed, in these ePublishing times, it’s never been easier to make your work available to an eager public.

The problem of course, is that writing a book is only half the story. Or even, as many would have you believe, barely a fifth of the story. Because once you’ve written your book, movie or play, you have to sell it. Yes, that’s right, as a self-published author, everything falls on your shoulders and that includes the role of salesperson.

Personally, I love this side of the job because it provides me with the perfect excuse to piss about on the internet and whatever I am doing seems to work because I am, apparently, doing OK. I could possibly be doing better but I have no way of knowing that for sure because I’d much rather be writing, watching TV or riding my motorbike than writing ‘guest blogs’ or taking part in blog tours (whatever they are) which are both apparently obligatory for authors who want to sell eBooks. Or at least it is according to the so-called experts.

This leads me nicely onto the point of this blog because yesterday I read an article about writers marketing their work which left me not far short of incensed. It wasn’t simply the subject matter which was actually about screenwriters putting their screenplays for sale on Amazon (although if you need me to tell you why that’s a bad idea you deserve everything that could possibly befall you) it was the bit at the end about the author of said article. This bit in fact: (I have deleted her name because I refuse to give her any publicity)

XXXXXX XXXXXX is an author and screenwriter. She is the author of “Publish Your Screenplay on Kindle.” She plans to publish several of her screenplays on Kindle before year’s end.

So, she’s written a book and an article telling us to do something which she hasn’t actually done herself… yet. Do you really need me to tell you what I think of that?

The sad thing is that there are thousands of people like this who are making money off the back of the writing community by selling experience that they do not actually have and indeed, there are plenty of so-called ‘professional authors’ who actually derive most of their income from talking about the subject of being an er… professional author as opposed to earning money from actually selling books. Or to put it another way, frauds.

This is especially true of the subject of eBook marketing because take it from someone who actually knows, the truth is that whilst the web is awash with articles telling you how to do it, there is actually no magic formula. More often than not, what decides if an eBook is going to sell or not is good old fashioned luck.

Yes, of course there are things you can do to help get the stars if not aligned at least visible and these range from exploiting social networking to writing ranting blogs but the bottom line is that the fundamentals of eBook marketing are exactly the same as they are for traditional publishing. For an aBook by a relatively unknown author to be a success it comes down to the same old thing; right book, right time, right reader, etc, etc.

And that my friend is the secret. You can have it for free.

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football, self publishing, soccer, money, inheritanceDougie Brimson is an author and screenwriter. Thirteen of his fifteen books are available in electronic format including The Crew (which was the most downloaded football title of 2012 and has held the #1 slot on its Amazon and iTunes chart for almost 18 straight months) and his latest comedy, Wings of a Sparrow.

His screen writing credits include the multi-award winning feature Green Street and the forthcoming adaptation of his own novel, Top Dog.